Stop Cold Calling Forever
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Stop Cold Calling Forever

Stop Cold Calling Forever


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About the Book

It's time to hang up on cold calling for good, asserts Anthony Parinello, the award-winning sales trainer. So how does a company go about the all-important task of getting new customers, building marketshare and revenues and garnering customer loyalty without "smiling and dialing"? In Stop Cold Calling, his third book on refining the sales process, Parinello makes the case that "precise and concise" communication that qualifies prospects must be made before there is phone contact. Once that's accomplished, cold calls are replaced by "hot" calls that result in getting an order. Today, with the federal no-call list making suspects and prospects even more hostile toward uninvited telephone intrusion, an effective alternative is almost mandated. What works, says the author, who has trained over one million salespeople in the process, is the ability to "identify, contact, present and sell" - a set of skills the negate the need for cold calling. This alternative approach, which he spells out in 16 eye-opening chapters, enables you to not only reel in new clients and re-activate old ones, but increase order size as much as 50%.

About the Author :
Anthony Parinello previous books, including "The Complete Idiot's Guide to Dynamic Selling" are in the hands of more than 500,000 people. He has personally trained more than one million sales staff and his internet talk-show is tuned in by more than 50,000 listeners each month. He has won countless top-producer awards over a 28-year career in sales and is one of the corporate America's most sought-after trainers and speakers on the selling process.


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Product Details
  • ISBN-13: 9781932531169
  • Publisher: Entrepreneur Press
  • Publisher Imprint: Entrepreneur Press
  • Height: 226 mm
  • Returnable: N
  • Weight: 316 gr
  • ISBN-10: 1932531165
  • Publisher Date: 16 Sep 2004
  • Binding: Paperback
  • Language: English
  • Spine Width: 13 mm
  • Width: 150 mm


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