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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Popular psychology > The Decisive Moment: How the Brain Makes Up Its Mind
The Decisive Moment: How the Brain Makes Up Its Mind

The Decisive Moment: How the Brain Makes Up Its Mind


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About the Book

If you believe rational thought is the foundation of wisdom and that the best decisions are based on logic not emotion, think again. Our decisions are products of an intricate mix of reason, intuition and emotion. If we relied on reason alone we'd be almost incapable of deciding anything at all. The Decisive Moment tells the amazing story of what goes on in the brain when we make a decision. In lucid and accessible prose Lehrer presents cutting-edge neuroscience and psychological research. He uncovers the debate occurring between different parts of the brain when we face a choice-a debate about which we are almost always unaware and often have no control over. It's a must read for anyone interested in the human mind and how scientific discovery changes the way we think about ourselves. 'Lehrer weighs up the benefits of impulse versus rational thought, and his conclusions are surprising...a funny and original book...accessible scientific writing in the tradition of Richard Dawkins and Oliver Sacks.' Sunday Telegraph

About the Author :
Jonah Lehrer is editor-at-large for Seed Magazine and a contributing editor at NPR'S Radio Lab. He has written articles for Nature, New Scientist and the MIT Technology Review. He graduated from Columbia University in 2003 with a degree in neuroscience, and spent two years studying 20th Century Literature and Theology at Oxford University on a Rhodes Scholarship. His first book, Proust was a Neuroscientist, was published in the in 2007, with the follow-up The Decisive Moment being released in 2009. Lehrer also writes a highly regarded science blog, The Frontal Cortex.


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Product Details
  • ISBN-13: 9781921776328
  • Publisher: Text Publishing
  • Publisher Imprint: Text Publishing
  • Edition: New edition
  • Sub Title: How the Brain Makes Up Its Mind
  • ISBN-10: 1921776323
  • Publisher Date: 16 May 2010
  • Binding: Digital (delivered electronically)
  • Language: English


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