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Home > Computing and Information Technology Books > Computer certification > Computer certification: Microsoft > Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting We
Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting We

Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting We


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About the Book

Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the what', how', and why' of online measurement strategies. This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. What you will find is a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world. Reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time. The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.


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Product Details
  • ISBN-13: 9781921523755
  • Publisher: Emereo Pty Ltd
  • Publisher Imprint: Emereo Pty Ltd
  • Height: 229 mm
  • No of Pages: 164
  • Spine Width: 10 mm
  • Weight: 249 gr
  • ISBN-10: 1921523751
  • Publisher Date: 06 Oct 2008
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting We
  • Width: 152 mm


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Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting We
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