Reimagining and Reshaping Events
Home > Business and Economics > Industry and industrial studies > Hospitality and service industries > Reimagining and Reshaping Events: Theoretical and practical perspectives
Reimagining and Reshaping Events: Theoretical and practical perspectives

Reimagining and Reshaping Events: Theoretical and practical perspectives


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.

Table of Contents:
Preface About the authors Ch 1 An industry transformed and reimagined: Events after COVID-19 The scope of planned events Careers in the events industry Industry transformation Impacts and changes Industry profile: Sharon Calleja, event sales manager Ch 2 Business development in events Entrepreneurship in the events industry Developing an events business model Event feasibility Business viability and success The bidding process Industry profile: Joe McGrath, Victoria Racing Club Ch 3 Event and experience design The event experience Frameworks to guide the design of event experiences Theming and event design Designing virtual experiences Event design and sustainability Industry profile: Kate Stewart, EBC Advisory Ch 4 Project management and logistics The benefits of project management Key project management principles The five phases of project management Event logistics Successful online events Industry profile: Garth Lategan, The Event Network Australia (TENA) Ch 5 Event budgeting and financial health The nature and importance of an event budget The budgeting process Income strategies Financial statements Financial analysis and decision making Financial health Industry profile: Nicholas Kalogeropoulos Ch 6 Event marketing and brand strategy The scope and nature of event marketing The marketing process Event branding and brand strategy Marketing and communications planning Event sponsorship Industry profile: Georgie Stayches, Fetching Events and Communications Industry profile: Jenny Mitten, brand strategy and leadership expert Ch 7 Legal compliance, risk and crisis management Legal compliance The concept of risk The risk management process Risks and hazards Crowd behaviour and event security Industry profile: Leo Gester, risk management and safety expert, grant writer Ch 8 Hospitality and catering concepts The event catering process How can food safety be ensured? Event menu guidelines Food wastage Industry profile: Conan Gomes, event catering expert Ch 9 Stakeholder engagement and leadership Leadership and power Stakeholder analysis Working with sponsors Networking and social capital Industry profile: Grant Gray, Stakeholder relationship management expert Ch 10 Finding and motivating talent Acquiring talent The motivation of employees and volunteers Industry profile: Annmaree Angelico, expert in HR management and safety Ch 11 Sustainability, evaluation and industry trends The importance of sustainability The business case for sustainability The three pillars of sustainability ISO 20121 Event evaluation frameworks Adapting to event industry trends Industry profile: Meegan Jones, event sustainability expert A final word and reflection by Peter Jones, international event expert Index

Review :
“What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic” Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia "The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics." Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia “Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event.” Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia


Best Sellers


Product Details
  • ISBN-13: 9781917433259
  • Publisher: Goodfellow Publishers Limited
  • Publisher Imprint: Goodfellow Publishers Limited
  • Language: English
  • ISBN-10: 1917433255
  • Publisher Date: 01 Mar 2025
  • Binding: Digital download
  • Sub Title: Theoretical and practical perspectives


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Reimagining and Reshaping Events: Theoretical and practical perspectives
Goodfellow Publishers Limited -
Reimagining and Reshaping Events: Theoretical and practical perspectives
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Reimagining and Reshaping Events: Theoretical and practical perspectives

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!