We all want fulfilling and rewarding careers. But we often allow our fears to take hold and miss the best way to achieve our goals. We prioritise ourselves and our needs when we should make the problems we can solve for potential employers of clients the backbone of our job search.
Adjusting our mindset is the essence of MIND FLIP, the must-read career manual for anyone looking to change jobs, win a promotion or salary increase, or simply find more fulfilling work. It covers all career stages from graduate to granddad, including Mum returners, the over-50s, women in business, those who need extra help because of disability, and the newly self-employed.
It is the result of Zena Everett's many years of working in recruitment and career coaching, and provides you with everything you need to fire up your career. No wonder UK broadcaster Graham Norton said:
'Zena is an absolute star. She will transform the way you look at your career for ever.'
Part one, Figure It Out, helps you to figure out the unique value you provide. Why should someone hire you, or use your services? The second part, Crack On, gives you practical tools and techniques to launch your job search, land a new job, win a promotion, or find the freelance work you really want. Part three, Just For You, offers specific help for freelancers, returners to the workplace, working Mums, over-50s, graduates or disabled job seekers. The final part, Fulfil It, helps you to keep going, shows you how to maintain your network and keep raising the bar on your aspirations so you achieve the ambitions you previously thought were out of reach or which sat below your radar.
MIND FLIP even includes a chapter that helps you to cope and emerge with your reputation intact when things go astray -- such as finding yourself working for a narcissistic boss.
About the Author :
Zena is an international executive coach with a cocktail of entrepreneurial, headhunting, organisational psychology and coaching experience. She started and ran her own recruitment business and became fascinated with why some candidates were more motivated, confident and successful than others. To solve that puzzle, she sold her business, completed a masters in Organisational Pyschology, Career Management and Coaching and undertook further post-graduate training. Zena now helps ambitious people to achieve goals they didn't know they had or could achieve until they worked with her. Zena coaches people from many cultures and backgrounds - from actors to actuaries and mum returners to MBAs. Recruiters and headhunters send candidates to her to be 'Zenafied'. She has unique insight into how consultants evaluate CVs, and understands why some candidates make it through filtering processes while others don't. Mind Flip is the result of her experience. Zena is a regular media contributor on career and workplace issues - BBC London: Careers Agony Aunt with Jeni Barnett; LBC; BBC5 Live; BBC Berkshire; Sky News; Radio 4 Today; BBC One Breakfast; The Guardian; The Financial Times; High50; Cosmopolitan; and Vice. She is an inspirational speaker at conferences.
Review :
'Zena provides clarity, realism, but also warm encouragement. In a marketplace where too many candidates offer bland and clichéd messages, Mind Flip shows you how to stand out from the crowd.' -- John Lees, author of How to Get a Job you Love.
'Whether you're facing the glass ceiling or the class ceiling, this book helps you understand how to break through it, and get on.' -- Mary Creagh UK Labour politician
'It is when you are too busy to take a step back and focus on YOU that you really need to pick up this powerful book. Based on Zena's understanding of organisational psychology and cognitive behaviour disciplines, coupled with her real world experience, she triumphed with an insightful and practical book that is a pleasure to read.' -- Louise Brett, Partner, Deloitte Digital and Head of Consulting Women in Leadership
'If you take your career seriously, this is the only book you need to read.' -- Ann Swain, CEO, Association of Professional Staffing Companies
'Zena's book is not simply another self-help book. Work isn't about hours or location any more; it's about achieving objectives. Mind Flip will make you stronger and help you achieve your personal career goals.' -- Gill Stewart, Managing Director, Capability Jane
'Zena really challenges the status quo. If you are fed up in your job, want a change or new direction, you need to take personal responsibility to do something about it. Zena brings unique and refreshing insights... this book can help you.' -- James Bennet MBE, Director, Ernst & Young
'Finally, a careers book that realises that people 50+ are still ambitious. I love this book and so do my sons, my husband and my Mum.' -- Ann Stephens, Director, PositivePause
'With a job for life no longer attainable, nor desirable, everyone will need to prepare for a career of shifts and personal reinventions. Zena is the perfect guide for this journey and Mind Flip is the manual you'll need with you all the way.' -- Mervyn Dinnen, Talent and HR Analyst, Speaker, Blogger, Author 'Exceptional Talent' exceptionaltalent.io
