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Home > Business and Economics > Business and Management > Sales and marketing > Web Technology
Web Technology

Web Technology


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About the Book

This Encyclopaedia reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner. This new edition offers students a solid foundation in sales promotion basics by explaining basic techniques. Fast track route to mastering all aspects of sales promotion covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. The present Encyclopaedia takes into consideration the different academic aspects of Sales Management for undergraduate and post-graduate students studying marketing and sales management in universities and management institutes. This work opens up a new dimension in the era of marketing and sales management. This Encyclopaedia would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or set of responsibilities. Examples and lessons from some of the world's most successful businesses. This encyclopaedia present the best current thinking and span the entire range of contemporary business practice. Each Volume gives you the key concepts behind the subject and the techniques to implement the ideas effectively, to gather with lessons from benchmark companies and ideas from the world's smartest thinkers.

About the Author :
Zerry Reppir has extensive experiences as a chemical engineer and engineering education. She most recently served as Chrysler Professor and Dean of Engineering and Science. She has published many research papers on Industrial Engineering, Solid State Chemistry and Electrochemistry. She writes proficiently on different subject, with a special Knack for Chemistry. Her research focuses on studies of organization and Electrochemistry, with emphasis on structure-reactivity correlations and molecular recognition studies. She served as the director of the National Industrial of Research and Technology.


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Product Details
  • ISBN-13: 9781915158970
  • Publisher: Westbury Publishing Ltd.
  • Publisher Imprint: Westbury Publishing Ltd.
  • Language: English
  • ISBN-10: 1915158974
  • Publisher Date: 30 Jun 2021
  • Binding: Digital (delivered electronically)
  • No of Pages: 301


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