Inspirational Guide for the Implementation of PRME: Placing Sustainability at the Heart of Management Education(1 Greenleaf/PRME Book Series)

Since the inception of the United Nations Global Compact-sponsored initiative Principles for Responsible Management Education (PRME) in 2007, there has been increased debate over how to adapt management education to best meet the demands of the 21st-century business environment. While consensus has been reached by the majority of globally focused management education institutions that sustainability must be incorporated into management education curricula, the relevant question is no longer _why_ management education should change, but _how_. Although the PRME initiative is set to increase to 1,000 signatories by 2015, it is equally important for PRME to cultivate actively engaged participants. Therefore, the next step is for current participants to transition from a global learning community to an action community. For this purpose, the PRME Secretariat invited a small group of experts to coordinate an Inspirational Guide for the Implementation of PRME which was presented at the 3rd Global Forum for Responsible Management Education, the official platform for management-related Higher Education Institutions (HEIs) at both the Global Compact Rio+20 Corporate Sustainability Forum and the UN Conference on Sustainable Development – Rio+20 – in June 2012 in Rio de Janeiro. The Guide answers the most frequently asked questions concerning the implementation of PRME by highlighting real-world examples from the most engaged signatories. The exercise has proven successful, and this publication features 63 case stories from 47 institutions, representing 25 countries across Asia, Oceania, the Americas, Europe, the Middle East and Africa. They are the real actors in this effort, and their stories are truly inspirational. Their experiences are classified into six sections, which address the Six Principles of PRME (Purpose, Values, Method, Research, Partnership, and Dialogue) as well as important related aspects, such as how to get started, how to successfully report on PRME adoption, and so on. The full richness of experiences set forth in this Guide is captured only by reading the wealth of innovative practices found in each case.

Table of Contents:
Introduction to the Inspirational Guide Section 1: Strategy and change: fostering a sustainability culture centred on PRME Introduction The buying in argument: How PRME can be used to enhance competitive advantage Australian School of Business, University of New South Wales, Sydney, Australia Deusto Business School, University of Deusto, Madrid, Bilbao, San Sebastian, Spain University of Applied Sciences HTW Chur, Chur, Switzerland Seattle Pacific University School of Business and Economics, Seattle, Washington, United States Cranfield School of Management, Cranfield University, Bedford, England, United Kingdom EGADE Business School, Tecnológico de Monterrey (ITESM), Monterrey and Mexico City, Mexico How to get started? The process of decision making related to participation in PRME Bentley University, Waltham, Massachusetts, United States Copenhagen Business School, Copenhagen, Denmark DePaul University, Chicago, Illinois, United States How change can be incentivised from the top (and other important roles of leadership) Aarhus University, Business and Social Sciences, Aarhus, Denmark University of Dubai, Dubai, United Arab Emirates Which are the best ways to embed PRME in the institution/programme’s organisational culture? Ashridge Business School, Berkhamsted, England, United Kingdom Sabanci University, Istanbul, Turkey Babson College, Babson Park, Massachusetts, United States Practical ways to establish a multidisciplinary (and/or multi-stakeholder) PRME task force across the campus Bentley University, Waltham, Massachusetts, United States Thunderbird School of Global Management, Glendale, Arizona, United States How to encourage and/or implement local community and campus initiatives China Europe International Business School (CEIBS), Shanghai, China Euromed Management, Marseille, France Section 2: Changing curricula and enabling faculty Introduction How to strategically adapt a curriculum to the PRME framework Hanken School of Economics, Helsinki and Vaasa, Finland Queen’s School of Business, Kingston, Ontario, Canada Successful strategies for curriculum change Copenhagen Business School, Copenhagen, Denmark Seattle Pacific University School of Business and Economics, Seattle, Washington, United States How to teach complex decision-making/problem-solving skills effectively Griffith Business School, Brisbane, Queensland, Australia University of Cape Town Graduate School of Business, Cape Town, South Africa EGADE Business School, Tecnológico de Monterrey (ITESM), Monterrey and Mexico City, Mexico How to enable faculty to integrate sustainability/responsible management topics into coursework and/or research IEDC–Bled School of Management, Bled, Slovenia How to adapt curriculum/content within respective subjects Asian Institute of Management, Makati, Philippines Australian School of Business, University of New South Wales, Sydney, Australia Graziadio School of Business and Management, Pepperdine University, Malibu, California, United States IAE Business School, Universidad Austral, Pilar, Buenos Aires, Argentina Robert H. Smith School, University of Maryland, College Park, Maryland, United States INCAE Business School, Alajuela, Costa Rica How to introduce global issues Griffith Business School, Brisbane, Queensland, Australia Aarhus University, Business and Social Sciences, Aarhus, Denmark Section 3: Learning environments conducive to responsible management Introduction How to develop effective experiential/service learning to support the Principles Albers School of Business and Economics, Seattle University, Seattle, Washington, United States Fordham University Schools of Business, New York, New York, United States Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States How to build powerful learning environments that foster responsible management Aston Business School, Birmingham, England, United Kingdom CENTRUM, Centro de Negocios, Pontificia Universidad Católica del Perú, Lima, Peru HHL – Leipzig Graduate School of Management, Leipzig, Germany Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands Kyung Hee University School of Management, Seoul, Korea How to find, produce and integrate case studies that promote PRME values Richard Ivey School of Business, Western University, London, Ontario, Canada Kozminski University, Warsaw, Poland Section 4: Aligning PRME and research Introduction How to encourage sustainability research within the parameters of traditional academic career expectations/advancement frameworks Audencia Nantes School of Management, Nantes, France Euromed Management, Marseilles, France University of Stellenbosch Business School, Bellville, South Africa Section 5: Fostering PRME partnerships and constant dialogue Introduction How to increase advocacy for PRME/sustainability issues within the management community Audencia Nantes School of Management, Nantes, France La Trobe Business School, La Trobe University, Melbourne, Australia How to engage with the business community to create partnerships Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana, United States Nottingham University Business School, Nottingham, England, United Kingdom San Francisco State University College of Business, San Francisco, California, United States How to engage with the broader community to create partnerships ISAE/FGV, Curitiba, Parana, Brazil Nottingham University Business School, Nottingham, England, United Kingdom Kozminski University, Warsaw, Poland How to engage students with PRME Hong Kong Baptist University (HKBU), Hong Kong, China ESADE, Ramon Llull University, Barcelona, Spain Section 6: Managing and consolidating PRME efforts Introduction How to translate PRME integration/adoption achievements into indicators and other measures for the purpose of evaluating progress Ashridge Business School, Berkhamsted, England, United Kingdom La Trobe Business School, La Trobe University, Melbourne, Australia How to successfully report on PRME integration/adoption Fundação Dom Cabral (FDC), Nova Lima, Minas Gerais, Brazil Hanken School of Economics, Helsinki and Vaasa, Finland Babson College, Babson Park, Massachusetts, United States Moving forward – What is the role of business in society? The American University in Cairo School of Business, Cairo, Egypt The International Corporate Responsibility Conference (CR3+) Appendices Appendix 1: The Six Principles of the Principles for Responsible Management Education Appendix 2: The Ten Principles of the United Nations Global Compact Appendix 3: Co-editor biographies Appendix 4: Case story contributors

About the Author :
The mission of the PRINCIPLES FOR RESPONSIBLE MANAGEMENT EDUCATION (PRME) initiative is to inspire and champion responsible management education, research and thought leadership globally.