The 7 Secrets of Money exposes the hidden truths around money that the financial establishment has for too long kept to itself. Written by four well-respected finance professionals, it gives you a clear path to build your investments and meet your life goals. The approach is simple: focus your energies on things you can control – such as saving, spending, costs, taxes and sound financial planning, only taking risks that you know will be rewarded. This places you, the investor, firmly in control of your financial future. The 7 Secrets of Money is the inside track for personal investment success.
Table of Contents:
Contents List of figures Foreword by George Kinder Introduction Glossary of terms The 7 Secrets 1 There is a financial conspiracy going on 2 The financial press peddles investment pornography 3 You cannot beat the market 4 Some financial risks are really not worth taking 5 Asset allocation is the most crucial decision of all 6 Your behaviour will define your return 7 Investing is simple: control the things you can control Postscript: Keep calm when everyone else is panicking Conclusion: You can be a successful investor Summary:7 steps to investment success Appendices 1 Historical best and worst returns for the investment portfolios detailed in Chapter 5 2 Selection criteria - a list of questions to ask a potential financial adviser 3 Drawing up your income and expenditure accounts and a net worth statement 4 Size and value effects on equity returns Recommended reading About the authors Acknowledgements Notes and references Addendum - The UK Retail Distribution Review Index
About the Author :
Simon Brown is a partner at BPH Wealth Management LLP with 23 years' experience advising clients. He is the first Certified Wealth Mentor in the UK. Ben Sherwood is a director of Satis Asset Management Ltd and a partner in UK chartered accountancy firm Hillier Hopkins LLP, where he advises a select group of clients on investment consultancy and tax planning. Richard Stott is a founding partner and Chief Investment Officer at Connectum Capital Management AS based in Norway. Bruce Wilson is vice-president of the Institute of Financial Planning. He was founding managing director of London-based IFA Helm Godfrey from 1999 to 2010, where he remains a director, shareholder and client adviser. For further information and articles by the authors visit www.7secretsofmoney.co.uk
Review :
'The 7 Secrets of Money is an easy-to-read guide to how investment works, where the costs arise, what to avoid, and how to choose a financial adviser. Having read this book, the reader will understand the implications of the advice given, and be in a position to make an informed contribution to the decision making process.'
'The 7 Secrets of Money is an essential read for anyone currently investing for their future or considering doing so. It provides a simple, yet powerful, framework for making better investment decisions, avoiding the common mistakes that investors make, and simplifying what needs to be done in practice. Not reading this book will be a costly mistake.'
'If you've ever wondered why your portfolio only rises 5% when the markets rise 10%, then this book is for you. You can make your money work harder for you (rather than for others), and you can do it without having to take any greater risks. This book is a must-read for all of us who want to retire with a sense of financial security. Get the strategy right, avoid giving your money away inadvertently, don't take unnecessary risks, and learn how to enjoy your hard-earned income. The authors of this book help you achieve all these objectives in a clear and readily understood manner. I cannot recommend it enough.'
'For many years an ever-widening chasm has been growing between individuals and the vast, confusing machine that is the global financial system. This book and the individuals behind it provide a bridge in a readable and comprehensible manner, at once debunking many of the myths and pseudo-science which bedevil finance and at the same time recognising that financial planning is as variable as people themselves. To read this book will take only an hour or so, but it may well be rewarded by a lifetime of contentment and will certainly convince the reader that the fools' gold still peddled far too often by the financial establishment only leads to inevitable disappointment.'
