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Home > Industry and industrial studies > Manufacturing industries > Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover


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About the Book

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent revitalisation under their new leadership, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit but also transformed the public image of these long-established British brands.; At the time of the takeover, both brands (once the crown jewels of the British motor industry), had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and major export drive was accompanied by a succession of carefully positioned new models, from the Jaguar XJ Saloon and F-Type sports car, to the Evoque, and new, lighter but more luxurious Range Rover flagship. The result was a remarkable change in fortunes. This book shows how it was done.

Table of Contents:
Contents; Introduction vii; Author's note xi; 1 'A car company of consequence' 1; 2 Jaguar's faded glory 5; 3 Land Rover - cars for all reasons 15; 4 India's powerhouse 25; 5 Ambitions unfulfilled 35; 6 Premium brands for sale 47; 7 Tata's inheritance 57; 8 Business as usual 65; 9 Downturn 75; 10 The boys from BMW 85; 11 Reorganisation, new spirit 93; 12 One company, two brands 103; 13 Enter the Evoque 111; 14 Range Rover lightens up 121; 15 new ways for Jaguar 127; 16 The F-Type saga 135; 17 Record profits 145; 18 JLR's place in the world 153; 19 Future unlimited 163; 20 why Tata succeeded 171; Appendix; Key players 179; Jaguar Land Rover financial performance 187; Jaguar Land Rover sales 2007-2012 188; Marque sales year-by-year 189; Premium brand league 193; Acknowledgements 194; Picture credits 196; About the author 197; Index 199

About the Author :
Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK) Car and Driver (USA), and Overdrive (India).; He is twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of the international Car of the Year jury, and is the author of several books, including the centenary history of the FIA (Federation de 'Automobile). He lives in London.

Review :
"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers."--Autocar 29 May 2013; "Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry."--Overdrive Magazine, June 2013; "This extraordinary story is chronicled in lively detail by Hutton."-- the Times Business 'ten best summer reads', July 2013; "A behind the scenes look at how the Indian industrial giant has revitalised their fortunes" --Motor Trader, June 2013


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Product Details
  • ISBN-13: 9781908739834
  • Publisher: Elliott & Thompson Limited
  • Publisher Imprint: Elliott & Thompson Limited
  • Height: 234 mm
  • Sub Title: How Tata of India Transformed Britain's Jaguar and Land Rover
  • ISBN-10: 1908739835
  • Publisher Date: 13 Jun 2013
  • Binding: Digital (delivered electronically)
  • Language: English
  • Width: 156 mm


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