Designing Mobile Apps: A Roadmap for Businesses
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Home > Computing and Information Technology Books > Computer networking and communications > Designing Mobile Apps: A Roadmap for Businesses
Designing Mobile Apps: A Roadmap for Businesses

Designing Mobile Apps: A Roadmap for Businesses


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About the Book

The datadatadatadata on the adoption of smartphones and tablets and the growth in mobile data usage all bear out what many of us can see for ourselves in our everyday lives. Even more pervasive than the personal computer (PC) revolution, which spawned the creation of a whole new industry and made the fortune of companies like Microsoft, this new mobile computing revolution is evolving and growing even more quickly. Powerful mobile devices are now in the hands of everyday users and the workplace is one of the most obvious places to see this in action. While the value of mobile applications ('apps') targeted at consumers is already well recognised, many organisations are also looking to utilise similar apps for commercial gain by deploying them to their own staff or their business partners. From the boardroom to the shop floor, you are likely to see all types of different users making use of a variety of mobile devices and mobile apps - for example, the CEO using her iPad to browse board papers on the company extranet while sitting in the airport lounge, the manager approving time sheets on his Windows smartphone while he lines up for coffee and the sales associate using her Android tablet to show customers rich media content about the company's products. But this mobile revolution is different: while in some cases employers are providing mobile devices to their workforce, in many cases employees are following the bring-your-own-device (BYOD) trend and supplying the equipment themselves. Furthermore, the apps they use could be corporate tools or simply off-the-shelf apps downloaded free of charge or purchased for about the same price as their daily coffee. Against a backdrop of a broader consumerisation of IT, user expectations are rising and the user experience is now critical to maximising the value of mobile in the workplace. This in turn creates the need for new, more agile and iterative approaches to implementing mobile apps. This report provides the foundations for understanding the opportunity to design mobile solutions that provide real value from a strategic and business perspective by optimising around the user experience. It also includes a background of key mobile concepts, a roadmap for developing mobile apps and case studies from early adopters. The report equips readers with the necessary tools to not only understand mobile applications in an organisational context, but also identify the real value of mobile applications from their own organisation's strategic and business perspectives. Chapter 1 provides the contextual overview for the report, identifying the key drivers which support the demand for the use of mobile apps in the business environment. Chapter 2 describes the technical attributes of mobile software and mobile devices. Understanding these attributes is a critical step to designing workforce mobile apps that leverage these unique capabilities and planning what kind of enterprise information technology infrastructure might be required to support them. Chapter 3 focuses on the strategic context and building a business case for mobile apps, including a review of options such as buy or build, and BYOD or employer provided mobiles. Chapter 4 examines the design and deployment of mobile apps by understanding users' requirements and applying a user-experience centred design approach. Examples are provided to demonstrate the value of the concepts presented. Chapter 5 extends the concepts from Chapter 4 and provides guidelines for the use case development framework. It also discusses styles and types of mobile apps, including mobile app interface design considerations. Chapter 6 brings together all the concepts and outlines a roadmap for implementation, including consideration of issues such as architecture, governance, and prototyping and testing. Chapter 7 features detailed case studies from three organisations: leading Asian law firm, King & Wood Mallesons; international financial services company, Zurich; and global architectural design studio, Woods Bagot. The case studies outline the design approach, the benefits and outcomes, and learning and opportunities reported from the implementation. This report provides essential information to help with decision making that will set your organisation on the road with the right approach and methods for designing successful mobile apps.

Table of Contents:
Executive summary...V About the author...VII Acknowledgements...IX Chapter 1: Introduction...1 Background...1 Key drivers...3 Technology trends..3 Overview of planning and implementation...4 Chapter 2: Key concepts...7 Introduction...7 What is a mobile app?...7 Mobile capabilities.8 Smartphones and tablet computers...10 Major mobile operating systems...11 Other devices...13 Mobile app and device management...14 Consumerisation of IT...15 Future trends...16 Next steps...18 Chapter 3: The business context for mobile apps...21 Introduction...21 Strategic context..22 Making the business case for mobile...22 Focus on the relationship to intranets...25 Focus on training and learning...26 Focus on social business...26 Build or buy?...27 Other issues for employers to consider...30 Summary...32 Chapter 4: Understanding user requirements...35 Introduction...35 Why is understanding the user important?...35 What does a good app experience look like?...37 Understanding the user's needs...39 Understanding the user's context...44 Other design considerations...47 Next steps...48 Chapter 5: Developing use cases...49 Use case development framework...49 Developing mobile app use cases...53 Types and styles of mobile apps...56 Next steps...59 Chapter 6: Smart enterprise mobile app roadmap...61 Roadmap options61 Supporting mobile IT architecture...64 Examples of getting benefits quickly...65 Governance...67 Designing, developing and deploying mobile apps...70 Prototyping and in the field testing...72 Summary...74 Chapter 7: Case studies...77 Case study 1: King & Wood Mallesons...77 Case study 2: Zurich Financial Services Australia...81 Case study 3: Woods Bagot...85 Index...89

About the Author :
James Dellow is general manager of Social Business Consulting at Headshift Asia Pacific. He has extensive experience of working with large organisations and in a wide range of industries, including the financial services, government, health, mining, not-for-profit and professional services sectors. James is a well regarded business and technology expert in the social media landscape. His opinion is sought by both the mainstream media and for industry publications, with articles appearing in CMS Wire, Image and Data Manager magazine, Knowledge Management Tools and Techniques (ed. Rao, M., Elsevier, 2004) and the journal of the International Association for Human Resource Information Management. He has also presented at conferences and events in the United States, Singapore and Australia. He constantly shares his knowledge on current trends at http://www.headshift.com.au/our-blog/ and http://chieftech.com.au. James was awarded a Master of Business & Technology (MBT) from the University of New South Wales in 2005.


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Product Details
  • ISBN-13: 9781908640390
  • Publisher: Ark Group
  • Publisher Imprint: Ark Group
  • No of Pages: 89
  • ISBN-10: 1908640391
  • Publisher Date: 28 Jun 2012
  • Binding: Paperback


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