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Home > Business and Economics > Business and Management > Management and management techniques > The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profitable Growth
The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profitable Growth

The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profitable Growth


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About the Book

There are many books on strategy, but very few focus on helping the CEO fulfil their role in leading strategy in their organisation. The CEO's Strategy Handbook will give CEOs and senior executives provocative insights and pragmatic advice to setting strategy, leading the strategy process, and turning winning strategies into great results. The term 'strategy' has, with the help of consultants and academics, developed a mystique that makes it sound difficult, complicated and only for people with an IQ greater than 150. This book aims to smash through this misconception, and show CEOs that strategy is a critical element in improving the performance of their business and is a straightforward - and even enjoyable - process that they can feel confident in mastering. The fundamentals to great strategy and effective implementation remain the same. Setting a clear direction, rigorously identifying and pursuing opportunities where the organisation has competitive advantages, are the ways in which the CEO can make a strategy come to life and deliver dramatic and sustainable success. This book shows CEOs how they can make this happen in their organisation. It will include case studies, self-tests, interviews with leading CEOs, charts, frameworks and action plans to help bring the ideas alive for my readers. Stuart Cross is a consultant, coach and speaker who helps world class companies dramatically accelerate profit growth.

About the Author :
Stuart Cross is a consultant, coach and speaker who helps world class companies dramatically accelerate profit growth.

Review :
We work with Stuart Cross because he takes a pragmatic, hands-on yet insightful approach to strategy that forces us to address some tough questions, but which gives us the tools and support to answer them. Now, in "The CEO s Strategy Handbook," Stuart shows CEOs and senior executives everywhere how they can build a clear, winning direction for their business and dramatically improve their results. " I have worked with Stuart Cross for over a decade. Stuart has always helped me to think and act differently, and that is the key to innovation in a leadership role. This book will help you to act differently and lead new growth for your business. " One of Stuart s great strengths is that he gets you to be genuinely customer focused and then to decide on the best strategy to achieve your goals. "The CEO s Strategy Handbook" shows you the way to do this with your team. " Stuart Cross calls this work a handbook, which is like calling the Moa Lisa a sketch. It s actually a superb approach for any leader to create a living, organic, pragmatic strategy that guides organizational decision making. "


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Product Details
  • ISBN-13: 9781908287342
  • Publisher: Global Professional Publishing Ltd
  • Publisher Imprint: Global Professional Publishing Ltd
  • Language: English
  • Sub Title: How to Create, Sustain and Accelerate Profitable Growth
  • ISBN-10: 1908287349
  • Publisher Date: 15 Sep 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 304


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The CEO's Strategy Handbook: How to Create, Sustain and Accelerate Profitable Growth
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