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Your Brand: Advancing Your Career by Building a Personal Brand

Your Brand: Advancing Your Career by Building a Personal Brand


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About the Book

Everyone has a personal brand. Your personal brand is what people say about you when you leave the room. Do you want to take control of your personal brand? Do you want to have a proactive, purposeful personal brand, not merely an accidental one? A successful personal brand is a definer of career success. Building a compelling and attractive personal brand is what fast-forwards careers. This book will give executives and professionals inspiration, realistic advice and actionable strategies to build a remarkable personal brand that will move them to the next level. YOU(R) BRAND is a career changing book. A make-over for the mind, it will reshape the reader's perceptions of themselves and their situation, reframing their most embedded, engrained self-beliefs into new, positive actionable steps to build a strong personal brand. Written by a well-known executive mentor and motivational speaker, this book distils the author's many years of experience into nuggets of information and practical action. Aware that today's executive is time poor the author makes a virtue of brevity and provides succinct messages with straightforward advice. It begins realistically with the reader's current brand, an assessment of the way others people see them, and then takes them through an eight-step process, from developing self-knowledge to 'working your matrix', designed to build their brand and how best to position it. The reader will have a personal brand strategy when they finish this book. CONTENTS Introduction: Personal branding and its role in your career success Step 1: Build self-knowledge: look inside Step 2: Build self-knowledge: look around you Step 3: Build your future career Step 4: Develop outstanding brand skills and behaviours Step 5: Don't let your personal brand drivers derail you Step 6: Hold your power Step 7: The playing field for your brand: your matrix Step 8: Positioning your brand for the future The final step: steppin' out with your new personal brand

Table of Contents:
Introduction: Personal branding and its role in your career success Step 1: Build self-knowledge: look inside Step 2: Build self-knowledge: look around you Step 3: Build your future career Step 4: Develop outstanding brand skills and behaviours Step 5: Don't let your personal brand drivers derail you Step 6: Hold your power Step 7: The playing field for your brand: your matrix Step 8: Positioning your brand for the future The final step: steppin' out with your new personal brand

About the Author :
Veronica Canning is an internationally acclaimed motivational speaker, executive mentor and consultant, with 30 years' experience working at senior level across a wide range of organisations in all sectors and of all sizes, from SMEs to multinationals and the public sector. With her considerable experience, Veronica works with high potential individuals addressing their challenges, including developing an executive presence and building or repairing their personal brands. She also designs and runs group programmes, customised to the challenges facing organisations. YOU(R) BRAND is Veronica's seventh book; her other books includeShoeisms: A Working Woman's Guide to Taking Control.

Review :
"In her new book, Veronica Canning challenges all of us to understand ourselves and drives home how our behaviour really informs others of our capability and our intentions. Her approach is rooted in personal honesty, a willingness to listen and the drive to act. Her analytical framework is robust but accessible and thoroughly useable. This is a book to be revisited time and time again as you develop your career." Dan Flinter, Chairman of the Board, The Irish Times Limited and former CEO Enterprise Ireland "This book provides a concise, intelligent, practical and insightful introduction to why you need to be aware of your personal brand if you are to succeed in building a successful forward moving career. If you want to do one thing to advance your career buy this book and do everything the author says." Genevieve Hughes, Director at Yahoo! "Veronica has a transformative effect on those that work with her. She encourages a deep self-knowledge. In this book she shares her insights and reading it creates a path to career success." St. John O'Gara, CEO, Tazbell "Veronica Canning is someone I have worked with on and off for a number of years now. In all of the assignments she has undertaken for me, she has demonstrated a depth of expertise and ability to adapt to the needs of each situation with consummate professionalism. She does so with a sense of calm and in a way which gets to the heart of the issue at hand ... this insightful and pragmatic approach is what, for me, makes Veronica a valued and respected support even in the most challenging of circumstances. I am delighted to see Veronica put into words her own creative and thought-provoking views in relation to a subject I know she is passionate about." John Keogh, Global HR, Bristol Myers Squibb "Written by a master of people motivation, YOU(R) BRAND explores what makes a person successful in their career and gives you solid, immediately actionable advice to make you more successful. This book leaves you with a great feeling of confidence, ambition and the eight steps needed to build a successful career. When you read this book you will move your career up a step while also remembering one important principle in life: your personal brand is not what you say it is; it's what others say about you." Mary Duff, Director of Nursing, St Vincent's University Hospital, Dublin; Adjunct Associate Professor of Nursing, UCD, University Hospital "In this wonderful book Veronica Canning gives us a practical, easily usable model to build a powerful personal brand. I really recommend it to anyone who wants to break free of their limitations and move forward significantly in their career. It is a guidebook for taking personal responsibility for your effect on others and for you to achieve success. Buy it. Read it. You be glad you did." Caroline Curtis, FCCA, VP Finance International, Nuance Communications Ireland Ltd


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Product Details
  • ISBN-13: 9781908199768
  • Publisher: Chartered Accountants Ireland
  • Publisher Imprint: Chartered Accountants Ireland
  • Height: 235 mm
  • Sub Title: Advancing Your Career by Building a Personal Brand
  • Width: 155 mm
  • ISBN-10: 1908199768
  • Publisher Date: 12 Feb 2014
  • Binding: Paperback
  • Spine Width: 12 mm
  • Weight: 311 gr


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