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Home > Business and Economics Books > Business and Management > Sales and marketing > Made With: The Emerging Alternatives to Western Brands
Made With: The Emerging Alternatives to Western Brands

Made With: The Emerging Alternatives to Western Brands


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About the Book

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business and brand creation found in this new frontier - one which combines humanity, meaning, soul and "the crowd". Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews first-hand the leading creatives, entrepreneurs and marketers driving these extraordinary developments. The book is rich with fascinating stories, examples and insights into the success factors for marketing and branding in the vibrant and significant new Muslim world - and what the West can learn from that and apply to its own markets.

Table of Contents:
Introduction The Interland Made With (not Made By) Seven Emerging Alternatives to Western Branding: 1.Craft With 2.Invent With 3.Adapt With 4.Fuse With 5.Remake With 6.Emerge With 7.Citizens With Brand Geometry The Emerging Markets Marketing Workbook Concluding Thoughts

About the Author :
John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.


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Product Details
  • ISBN-13: 9781907794438
  • Publisher: Lid Publishing
  • Publisher Imprint: Lid Publishing
  • Height: 234 mm
  • No of Pages: 328
  • Width: 156 mm
  • ISBN-10: 1907794433
  • Publisher Date: 28 Aug 2013
  • Binding: Paperback
  • Language: English
  • Sub Title: The Emerging Alternatives to Western Brands


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