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Home > Sciences & Environment > The environment > Environmentalist thought and ideology > The Truth About IKEA: The Secret Behind the World's Fifth Richest Man and the Company He Founded
The Truth About IKEA: The Secret Behind the World's Fifth Richest Man and the Company He Founded

The Truth About IKEA: The Secret Behind the World's Fifth Richest Man and the Company He Founded


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About the Book

IKEA’s products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over two decades. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners, fell short of its green ideals and the nepotism and murky financial dealings behind Sweden’s iconic flat-pack export. Casting an insider’s eye over the practical application of the ‘IKEA philosophy,’ Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world’s richest man.

Table of Contents:
Foreword The rise and fall of IKEA UK Introduction Ingvar Kamprad 1 The man and the myth 2 The secret behind IKEA The company 3 The IKEA-machine 4 The Suppliers 5 'The product range - our identity' 6 The store - the stronghold of commercial forces 7 The IKEA-culture The future 8 The winds of change 9 The world's richest man? 10 A good company? 11 The Kamprad monarchy Afterword Appendix:: The testament of a furniture dealer

About the Author :
Johan Stenebo was an IKEA director for two decades and one of the closest collaborators of billionair founder, Ingvar Kamprad and his family.

Review :
'Stung.' Financial Times 'The wholesome Scandinavian image of furniture and lifestyle giant Ikea has been rudely shaken.' Independent '[A] shocking tell-all book - Johan Stenebo was the closest collaborator of IKEA founder Ingvar Kamprad.' Der Spiegel online 'A long overdue expose - sensational.' Goteborgs Posten


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Product Details
  • ISBN-13: 9781906142759
  • Publisher: Gibson Square Books Ltd
  • Publisher Imprint: Gibson Square Books Ltd
  • Language: English
  • Returnable: N
  • ISBN-10: 1906142750
  • Publisher Date: 01 Apr 2011
  • Binding: Paperback
  • No of Pages: 320
  • Sub Title: The Secret Behind the World's Fifth Richest Man and the Company He Founded


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