Guinness is Guinness... by Mark Griffiths at Bookstore UAE
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Home > Business and Economics > Industry and industrial studies > Manufacturing industries > Guinness is Guinness...: The Colourful Story of a Black and White Brand(Great Brand Stories S.)
Guinness is Guinness...: The Colourful Story of a Black and White Brand(Great Brand Stories S.)

Guinness is Guinness...: The Colourful Story of a Black and White Brand(Great Brand Stories S.)


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About the Book

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Review :
""Whether writing about beer or bubble bath, Mark will get under the skin of any brand in order to expose the truth." --Anita Roddick, founder, The Body Shop


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Product Details
  • ISBN-13: 9781904879282
  • Publisher: Cyan Books
  • Publisher Imprint: Cyan Books
  • Edition: Revised edition
  • Language: English
  • Series Title: Great Brand Stories S.
  • ISBN-10: 1904879284
  • Publisher Date: 01 May 2004
  • Binding: Paperback
  • Height: 175 mm
  • Returnable: N
  • Sub Title: The Colourful Story of a Black and White Brand


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