Practical Web Traffic Analysis by Alex Poon - Bookswagon
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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Internet guides and online services > Practical Web Traffic Analysis: Standards, Privacy, Techniques and Results
Practical Web Traffic Analysis: Standards, Privacy, Techniques and Results

Practical Web Traffic Analysis: Standards, Privacy, Techniques and Results


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About the Book

Web traffic analysis allows website designers to gain some insight into site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, insight often has to be taken with a pinch of salt. This book takes designers through the process of analysing traffic, without taking for granted the statistics that are generated. Assuming you have a website, reading this book should help you learn: the techniques for gathering data on users; standards and guidelines which should be adhered to when interpreting data; what other sites are doing to ensure they respect the privacy of their users; insight into how real sites use web traffic analysis; major case case studies from BBC News Online, eBay, and ASPToday; and additional material from The Onion, SmartGirl, and The New York Times.

Table of Contents:
Chapter 1 - Analytic Techniques Comparative overview of Analysis Methods The Skeptical Analyst Standards for Web Traffic Analysis Metrics The Rules of Web Traffic Analysis Summary Chapter 2 - Dealing with Log Files Yourself Dealing with The Token The Database Using the Data Summary Chapter 3 - Privacy What are the issues? The EU Directive and Safe Harbor COPPA The Platform for Privacy Preferences Project (P3P) Privacy Case Studies Summary Chapter 4 - BBC News Online Case Study Background and Overview The Traffic Information We Gather Overview of Technical Architecture Three Requirements of our Traffic Analysis Drilling Down into User Behavior: The One-Hit-Wonder Phenomenon Analyzing Extreme Deman: September 11th, 2001 News Service or Archive Service? Summary Chapter 5 - eBay Case Study What is eBay? eBay's Web Analytics System Putting it to Real Use Summary Chapter 6 - ASPToday Case Study Content and Visitor Profile History and Background Role of Web Analytics Overview of Web Hosting Architecture Example 1: Regular Visitors, Frequent Viewers Example 2: Topic Interest Example 3: Monitoring Campaigns and Schemes Example 4: PDF Site Analysis Example 5: Editorial Strategy Summary


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Product Details
  • ISBN-13: 9781904151180
  • Publisher: WROX Press Ltd
  • Publisher Imprint: glasshaus
  • Height: 230 mm
  • Returnable: N
  • Weight: 340 gr
  • ISBN-10: 1904151183
  • Publisher Date: 01 Dec 2002
  • Binding: Paperback
  • Language: English
  • Sub Title: Standards, Privacy, Techniques and Results


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