Research Methods in Sport Management

Filled with helpful figures and charts, this first-of-its-kind textbook is a vital resource for students, teachers, and industry professionals. The authors are all expert researchers in their areas of specialisation and have written extensively in both books and journals. Their current roles in teaching college-level courses have allowed them to understand exactly how to tailor research methods to the topic of sport management and to compile the important information presented here. Unique Features: Sound guidelines to learning and building knowledge and skills in doing research; Practical and useful examples from the real world of sport business; Organised presentation of research methods from the most basic to the complex; Inclusion of timely issues of ethics in research practice and reporting; Emphasis on sound decision-making in research practice; A research process model that guides from question development through to research method and application; Study questions and learning activities in each chapter.

About the Author :
Ming Li, is professor and dean of the College of Education and Human Development at Western Michigan University. He received his bachelors degree in education from Guangzhou Sport University, his masters degree in education from Hangzhou University, and his doctor of education degree in physical education (sport administration) from the University of Kansas. Dr. Li is an honorary guest professor of a number of institutions in China, including Sun Yat-sen University, Central University of Finance and Economics, Beijing Sport University, Tianjin University of Sport, and Guangzhou Sport University. He was the recipient of the Taylor Dodson Award given by the Southern District American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD), both the Garth Paton Distinguished Service Award and the Diversity Award bestowed by NASSM, the Founding President Award presented by ASB, the Distinguished Alumni Award of the Guangzhou Sport University, and the 2017 Giving Back Diversity Leadership Award recognized by the Insight into Diversity Magazine. Dr. Li worked for the Atlanta Committee for the Olympic Games (ACOG) as an Olympic Envoy in 1996. In November 2011, he served as a consultant for the sports department of the Organizing Committee for the Asian Games held in Guangzhou, China. Professor Lis photo appears courtesy of Western Michigan University.