Secret Formulas of the Wizard of Ads
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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

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About the Book

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life

Table of Contents:
Part the First: Philosophy of Advertising In Which the Wizard Examines the Question: "What Makes people Do the Things They Do?" Part the Second: Room With a View In Which the Wizard Explains the Functions of the Brain and the Power of Imagination Part the Third: Side Door Into the Mind In Which the Wizard Tells You How to Get People to Do What You Want Them to Do Part the Fourth: Turning Pencil Lead into Advertising Gold In Which the Wizard Explains the Mechanics of Miraculous Ad Writing Part the Fifth: Doing the Hard Thing In Which the Wizard Offers Advice on Managing a Business Part the Sixth: How, Then, Should We Live? In Which the Wizard Explains the Art and Science of Life


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Product Details
  • ISBN-13: 9781885167392
  • Publisher: Bard Press
  • Publisher Imprint: Bard Press
  • Edition: New edition
  • Language: English
  • Returnable: Y
  • Sub Title: Turning Paupers into Princes and Lead into Gold
  • Width: 183 mm
  • ISBN-10: 1885167393
  • Publisher Date: 23 Sep 1999
  • Binding: Paperback
  • Height: 259 mm
  • No of Pages: 224
  • Spine Width: 18 mm
  • Weight: 472 gr


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