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Home > Business and Economics > Industry and industrial studies > Media, entertainment, information and communication industries > Publishing industry and journalism > FIPP WMM Guide: Licensing & Syndication Explained(1 FIPP World Magazine Trends)
FIPP WMM Guide: Licensing & Syndication Explained(1 FIPP World Magazine Trends)

FIPP WMM Guide: Licensing & Syndication Explained(1 FIPP World Magazine Trends)


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About the Book

The WMM Guide provides an invaluable introduction to the world of licensing and syndication for publishers and media owners looking to take the first steps towards international expansion. From finding the perfect partner and negotiating the contract, to syndicating digital content and licensing websites, the WMM Guide offers insightful and practical advice from industry experts and a step by step guide to international success. Place your order of the WMM Guide in the following link: http://www.fipp.com/publications/WMMguide

Table of Contents:
Chapter 1 - A brief history of cross-border publishing Include some early digital and non-media deals - websites, mobile, tablets venues, products, events, services Chapter 2 - Is international publishing for you? - We would like to change the name and direction of this chapter to something more closely akin to "Advantages and drawbacks of International Publishing." - At some point - perhaps here, perhaps in the next chapter - we need to show how some international deals are brand-oriented while others are content- oriented and/or business model-oriented - Add more financial data and give examples of what specific types of magazine plans would look like. For example, a women's title would look like THIS. A special interest title would look like THIS. Is the business scalable? Chapter 3 - The "Asset Test" This chapter needs to be longer than in previous editions and include more information about specific assets, particularly content (and in today's world, technology, ad networks, et. al.) Chapter 4 - "What You'll Need" We should put all of the needs in this chapter - personnel and other. Chapter 5 - Thinking globally, acting locally We can take out parts about format, etc. and focus on inbound publisher responsibilities. At the end, we tell outbound publisher that s/he needs to put the inbound publisher into position to succeed. Chapter 6 - Limiting factors Much of this chapter must be reviewed to see if the information is still accurate. Chapter 7 - Your ideal partner "Finding Potential Partners" Chapter 8 - "The Deal" Content syndication, Licenses, Joint Ventures Mergers & Acquisitions.- Note: This Chapter will be a long one - probably four sections What does the deal include? For example: iPad/tablet Chapter 9 - Working together This chapter will need many updates. Chapter - Joint Ventures (This chapter will become part of Chapter 8) Chapter - Cross-border mergers and acquisitions (This chapter can also become part of Chapter 8) Chapter 10 - Current issues and trends - Include tablets/electronic publishing - Zinio's use of archive editions instead of sending samples, etc. - How technology has affected cross-border deals - Include smaller publishers getting involved in content licensing - Brand extensions (see following chapter) New Chapter - Deals that include non-media business - Brand extensions, events - How this works - Do's & Don'ts - Limitations New Chapter - Marketing - Lots of focus on WMM - Other events Summary Appendices I Sample Tender Sheet II Sample Letter of Intent III Sample Term Sheet IV Sample Contributor Agreement V Sample License Agreement Add e - Publishing agreement VI Sample Photographer/Illustrator Agreement VII Sample Business Plan VIII Foreign ownership rules and regulations IX Tax on Magazines X Other References & Resources National and international magazine associations International organizations Add List of key FIPP International events and websites. Add 81 Supplier contacts by sector 84 Contributors 85 About FIPP


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Product Details
  • ISBN-13: 9781872274966
  • Publisher: FIPP
  • Publisher Imprint: FIPP
  • Height: 290 mm
  • Spine Width: 7 mm
  • Weight: 292 gr
  • ISBN-10: 187227496X
  • Publisher Date: 20 Apr 2012
  • Binding: Paperback
  • Series Title: 1 FIPP World Magazine Trends
  • Sub Title: Licensing & Syndication Explained
  • Width: 146 mm


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