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Looking Behind the Logo: The Global Supply Chain in the Sportswear Industry

Looking Behind the Logo: The Global Supply Chain in the Sportswear Industry


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About the Book

'Looking behind the Logo' is a role-playing activity which contrasts the Olmpian ethos of fair play with the unfair conditions endured by sportswear workers in many countries. This resource will help people to understand why these workers are so often denied their basic rights to earn a living wage and to work under acceptable conditions. Participants put themselves in the position of people in the global supply chain, connecting shop shelf and factory floor, and consider what can be done to ensure that factory workers are not exploited in the race to fill shelves with the latest fashions. 'Looking Behind the Logo' features: 3 Optional prepartory activities; A Role play activity and debrief; Differentiated reading materials; Extracts from 'real' documents ( including e-mails from sportswear brand management and notes by factory inspectors); Background information on the issues; Suggestions for action for change.

Table of Contents:
Behind the Logo; About this Resource; Oxfam and Global Citizenship; Background Information for teachers and group leaders; Links in the globa supply chain - what linksnworker and wearer together?; Preparation: Activities to set the scene; The sporting crisis in Linopia - a role-play activity; Presentation sheet; Key player role cards; Extract sheets; Debrief; What can we do? Resources and further information; Acknowledgements;


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Product Details
  • ISBN-13: 9781870727549
  • Publisher: Oxfam Publishing
  • Publisher Imprint: Oxfam Education
  • Height: 295 mm
  • Sub Title: The Global Supply Chain in the Sportswear Industry
  • ISBN-10: 1870727541
  • Publisher Date: 01 Jun 2004
  • Binding: Paperback
  • Spine Width: 1 mm
  • Width: 210 mm


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