About the Book
How do you make products that appeal to the senses? Consumers are demanding aesthetic appeal as well as functional attributes. How do you turn a utility product into a desirable item? Plastics are tremendously versatile materials, replacing traditional materials. They offer many new design opportunities, because of their ease of processing and decorating. Special effects can be incorporated and extravagant shapes created so that even the most mundane of items can become a work of art. These effects are much cheaper to achieve with plastics than materials such as metals. Developments include special effects, soft touch, decorative films, scents and seductive colours. Design innovations are appearing in many markets from cars to packaging, PCs to phones, and domestic appliances to medical devices. This first international conference on The Art of Plastics Design brought together designers, manufacturers, plastics engineers and end-users, together with producers of innovative plastics materials.
Table of Contents:
SESSION 1. THE CREATIVE DESIGN PROCESS Paper 1: Creating value - KEYNOTE ADDRESS Sebastian Conran, Conran & Partners, UK Paper 2: Neurons that fire together wire together David Humphries, PDD Group Ltd, UK Paper 3: What's in your wardrobe? Mike Ellams, Razorbite, UK SESSION 2. APPEAL TO THE SENSES Paper 4: The impact of olfactive factors on plastic design or the sweet smell of success Dr Olivier Noiset & Dr Catherine Henneuse, Certech, Belgium Paper 5: Material texture perception in product design Dr Hengfeng Zuo, Mark Jones & Tony Hope, Southampton Institute, UK SESSION 3. PLASTICS IN DESIGN Paper 6: Plastics design - the unlikely pioneer of product relationships Nick Gant, University of Brighton & BoBo Design Ltd, UK Paper 7: The branding of plastics - How important is the branding of a material and how far do plastics go in helping to define brands Chris Lefteri, Chris Lefteri Design, UK Paper 8: The importance of material data for the designer Dr Erwin Baur, M-Base Engineering & Software GmbH, Germany SESSION 4. PRODUCT DESIGN Paper 9: Medical devices - the design difference Jarred Evans, The National Centre for Product Design & Development Research, Wales Paper 10: Desirability in capital equipment - some experiences from a scientific instrument manufacturer Evan Kitsell, Don Whitley Scientific Limited, UK Paper 11: Shrink sleeves - the answer to recycling and valorisation of PET packaging Jean-Charles Fresnel, Sleever International, France Paper 12: Combining appearance and functionality to get the most out of product design Peter Frank, Product Innovation Ltd, UK SESSION 5. PLASTICS FOR EFFECT Paper 13: Plastics, from plain, to beautiful and functional Dr Francoise Pardos, Pardos Marketing, France Paper 14: Out of the box: Discover special effects in colour and material Ulf Nilsson, ExxonMobil Chemical, Belgium & Filip Roscam, Merck KgaA Paper 15: Special effect pigments for plastics Dr Mark Stoll, Eckart GmbH, Germany SESSION 6. COLOUR, MATERIAL AND FINISH Paper 16: Finish trends - getting the CMF (Colour, Material and Finish) right! Tina Rippon, Finish Technologies Ltd, UK Paper 17: In-mould film lamination - surface ?nish technique offering visual, tactile and functional surface effects Dr Martin Wielpuetz & Michael Beyer, Degussa AG, Germany Paper 18: Silicone polymers, dispersions and elastomers to feel and enjoy the difference: physicochemical properties supporting new applications Dr Stephane Van Oycke, & Dr Andre Colas, Dow Corning SA, Belgium, & Isabelle Van Reeth, Dow Corning (Shanghai) Company Ltd, China Paper 19: Colour design in plastics David Horan, Clariant UK Ltd, UK SESSION 7. THE DESIGN--MANUFACTURING INTERFACE Paper 20: Rapid collaboration: a creative package design process Bob Smith, Erie Plastics, USA Paper 21: Taking the stress out of design by total simulation Andi Clements, Rapra Technology, UK Paper 22: Total modelling approach to design Peter Dickin, Delcam, UK Paper 23: Beauty--not just skin deep: practical steps to avoid appearance problems in plastics components John McLoughlin, POLYnnovation, UK
