Get to the Top on Google
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There


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About the Book

The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you're outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates. Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself. This book could be the best investment you ever make in your website and your business.

About the Author :
David Viney is a leading SEO expert and works with companies large and small to improve their search engine rankings. He has steered multimillion-pound e-business projects at British Airways and Centrica, and his clients include Amazon and Microsoft. A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.


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Product Details
  • ISBN-13: 9781857884036
  • Publisher: John Murray Press
  • Publisher Imprint: Nicholas Brealey Publishing
  • Language: English
  • Sub Title: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There
  • ISBN-10: 1857884035
  • Publisher Date: 26 Nov 2010
  • Binding: Digital (delivered electronically)
  • Returnable: N


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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There
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Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings - and Stay There
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