Why Shrink-Wrap a Cucumber?
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Why Shrink-Wrap a Cucumber?: The Complete Guide to Environmental Packaging

Why Shrink-Wrap a Cucumber?: The Complete Guide to Environmental Packaging


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About the Book

Table of Contents:
1/ Packaging and the environment What is packaging and why do we need it? Global warming Man as consumer and global warming Why has packaging become linked with global warming? How retailers, consumers and legislators are beginning to embrace environmental initiatives 2/ The search for environmental solutions Reduce Reuse Recycle The search for new materials Other environmental solutions Energy recovery and incineration Landfill 3/ Designing creative environmentally friendly packaging Brand recognition and ownership The design process Consider the effect of shape Modify a standard pack shape Functionality Vintage styling Less is more Lightweighting Use recyclable materials Use recycled materials Design with reuse in mind Good environmental labelling Keep up to date Case Studies _ Coca-Cola lightweight glass bottle _ Help remedies _ Ecolean _ NoBottle _ Sennheiser CX-300 headphones _ Boots ready made reading glasses Directory of materials Directory of packaging formats Life cycle analysis Recycling and sustainability symbols

About the Author :
Laurel Miller and Stephen Aldridge are Directors of a.m. associates. They have worked with Conran Associates, Minale Tattersfield, Newell and Sorrell, Pentagram, Interbrand and Coley Porter Bell. Laurel runs masterclasses in Packaging Design and Environmental Packaging.


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Product Details
  • ISBN-13: 9781856697576
  • Publisher: Laurence King Publishing
  • Publisher Imprint: Laurence King Publishing
  • Height: 250 mm
  • No of Pages: 248
  • Returnable: Y
  • Weight: 1020 gr
  • ISBN-10: 1856697576
  • Publisher Date: 01 Oct 2012
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: The Complete Guide to Environmental Packaging
  • Width: 195 mm


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Why Shrink-Wrap a Cucumber?: The Complete Guide to Environmental Packaging
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Why Shrink-Wrap a Cucumber?: The Complete Guide to Environmental Packaging
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