About the Book
For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose.
This book examines the corporate identities of 76 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.
Table of Contents:
Contributors include: 344 Design www.344design.com Pasadena, USA and Germany abc-xyz www.abc-xyz.co.uk London, UK Aboud Creative www.aboud-creative.com London, UK Alter www.alter.com.au Windsor, Australia Astrid Stavro www.astridstavro.com Barcelona, Spain Battery Battery www.battery.nl Breda, the Netherlands Bunch www.bunchdesign.com London, UK and Zagreb, Croatia Bureau Ludwig www.bureau-lidwig.com Berlin, Germany Burneverything www.burneverything.co.uk Liverpool, UK Coboi www.coboi.ch Bern, Switzerland designjune www.designjune.com Montmorency, France deValence www.devalence.net Paris, France Dextro.org www.dextro.org Baden, Austria Richard Ardagh www.elephantsgraveyard.co.uk London, UK EMMI www.emmi.co.uk London, UK and Finland Fabien Barral www.fabienbarral.com St Bonnet Pres Orcival, France FL@33 www.flat33.com London, UK, France and Austria Form www.form.uk.com London, UK Hexaplex www.hexaplex.nl Amsterdam, the Netherlands Inkahoots www.inkahoots.com.au South Brisbane, Australia Kapitza www.kapitza.com London, UK and Germany Koi www.koi.li Bern, Switzerland Magpie Studio www.magpie-studio.com London, UK Mario Eskenazi www.m-eskenazi.com Barcelona, Spain Martin Nicolausson www.martinnicolausson.com Stockholm, Sweden NB: Studio www.nbstudio.co.uk London, UK No Days Off www.nodaysoff.com London, UK Norm www.norm.to Zurich, Switzerland Playful www.pabloalfieri.com Buenos Aires, Argentina Praline www.designbypraline.com London, UK and France, Austria, Spain Qube Konstrukt www.qubekonstrukt.com Richmond, Australia ScienceWerk www.sciencewerk.net Singapore and East Java, Indonesia Scrollan www.scrollan.de Berlin, Germany Sell! Sell! www.sellsell.co.uk London, UK THERE www.there.com.au Sydney, Australia Tom Hingston Studio www.hingston.net London, UK TwoPoints.Net www.twopoints.net Barcelona, Spain Universal Everything www.universaleverything.com Sheffield, UK VIER5 www.vier5.de Paris, France ZurichTokio www.zurichtokio
About the Author :
Liz Farrelly is a design writer and editor, published worldwide. Her book credits include, among others, Scrawl, Scrawl Too, Zines, Stick `Em Up, Brooklyn: New Style, Fashion Forever, the Business Cards series, onehundredat360º and For Love and Money: New Illustration.
