A Type Primer, 2nd edition
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A Type Primer, 2nd edition

A Type Primer, 2nd edition


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About the Book

Table of Contents:
Acknowledgements Introduction Basics Describing letterforms / The font / Describing typefaces / Measuring type / Comparing typefaces / Display typefaces Development A timeline / Text typeface classification Letters, words, sentences Understanding letterformsd / Maintaining x-height / Form/counterform / Contrast / Reinforcing meaning / Making sentences, finding sense / Type and color / English is not Chinese Text Tracking: kerning and letterspacing / Formatting text / Texture / Typing is not typesetting / Leading and line length / Kinds of proportion / Components of the text page / Placing text on a page / Front matter, back matter / Indicating paragraphs / Highlighting text / Headlines within text / Widows and orphans Columnar organization Columnar layouts / Cross-alignment / Expressing hierarchy / Tabular matter / Type as image and information Grid systems Introduction / An example / Components of the grid / A simple grid / Grids at large scale / Creating a grid for text / Creating a grid for text and images Next Selected bibliography Index Changes to previous edition include: * (in chapter 'Words and Phrases') An expanded section on setting text, including placement of type; choosing an appropriate typeface; how to express the meaning of a text through typography; creating tone on the page through typography; the use of colour to reinforce typographic hierarchy and create depth. * (in chapter 'Text') New material covering type and layout: an explanation of the components of the page (margins, folios, running heads etc.); how to place text on the page (chapter opener design, placement of running heads). * (in chapter 'Grid Systems') More information on type and the grid: expansion of Component of the Grids section with diagrams revised and made bigger; use of the grid as a system for expressing hierarchy in text.

About the Author :
John Kane teaches typography and graphic design at Northeastern University. He has been a practising graphic designer and teacher for the past thirty years.

Review :
The information is visually interesting and easy to share with the class. The examples shown are relevant and helpful for students.


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Product Details
  • ISBN-13: 9781856696449
  • Publisher: Laurence King Publishing
  • Publisher Imprint: Laurence King Publishing
  • Height: 250 mm
  • No of Pages: 240
  • Returnable: N
  • Width: 176 mm
  • ISBN-10: 1856696448
  • Publisher Date: 28 Feb 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 10 gr


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