No More Rules: Graphic Design and Pos
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No More Rules: Graphic Design and Pos

No More Rules: Graphic Design and Pos


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About the Book

The last twenty-five years have seen profound changes in the field of graphic communication. One by one, the old certainties about the techniques and pruposesof graphic design have been questioned and torn apart. With the international take-up of the new technology in the 1990s, there was an explosion of creativity in graphic design, as designers and typographers reassessed their role, jettisoned existing rules and forged experimental new approaches. Graphic work became more self-expressive, idiosyncratic and sometimes extreme. No More Rules tells this story in detail, breaking down a broad and sometimes confusing field of graphic design activity into key developments and themes, such as the American new wave; punk and its aftermath; deconstructionist theory and design; the digital type revolution; typography grunge; graphic authorship and graphic agitation; retro and the vernacular; and recent new conceptual approaches to design. Each theme is illustrated by significant examples of work produced between 1980 and 2000 that have changed the way in which designers and their audiences think about graphic communication.

Table of Contents:
Origins; deconstruction; appropriation; techno; authorship; opposition.

About the Author :
Rick Poynor founded Eye magazine in 1990. He is also a columnist for Print magazine in New York and has written about visual culture for Frieze, Domus, Blueprint, I.D., Metropolis, Adbusters and the Financial Times. His books include Typography Now (1991), Typographica (2001), and the essay collection Obey the Giant: Life in the Image World.


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Product Details
  • ISBN-13: 9781856692298
  • Publisher: Laurence King Publishing
  • Publisher Imprint: Laurence King Publishing
  • Returnable: N
  • Weight: 300 gr
  • ISBN-10: 1856692299
  • Publisher Date: 01 Nov 2003
  • Binding: Paperback
  • Returnable: N


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