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CIM Marketing Planning Bundle

CIM Marketing Planning Bundle


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About the Book

An essential course package for CIM Professional Diploma students taking the Marketing Planning 08/09 paper. Bundled together for the first time there's your essential coursebook to guide you through the course and additional practice and revision help to maximize chances of exam success! The CIM Coursebook 08/09 Marketing Planning is packed full of the critical information you need to take you through your course and pass first time. Carefully structured to link directly to the CIM syllabus the coursebook contains a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The CIM Student's Practice and Revision Book is the one-stop exam practice kit. The book contains a bank of additional questions and checklists, and focuses on key marketing theories and their application to ensure complete understanding. Bundled together in a cost-saving package you're one step closer to exam success!

About the Author :
Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing's Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management. Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors. Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.


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Product Details
  • ISBN-13: 9781856176491
  • Publisher: Elsevier Science & Technology
  • Publisher Imprint: Butterworth-Heinemann Ltd
  • ISBN-10: 1856176495
  • Publisher Date: 09 Aug 2008
  • Binding: Paperback


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