Bugatti
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Home > Business and Economics > Industry and industrial studies > Manufacturing industries > Bugatti: The Italian Decade
Bugatti: The Italian Decade

Bugatti: The Italian Decade


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About the Book

In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book details the car maker's unexpected revival, from the meteoric rise of the EB110 to its dramatic fall, as well as the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes. Though the Bugatti name lives on, still signaling the pinnacle in luxury sports car performance, this compelling and confounding automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence.

Table of Contents:
PREFACE PROLOGUE - FROM MILAN TO MOLSHEIM I - THE BEGINNINGS OF A DREAM II - GETTING IT RIGHT III - DESIGNING THE DREAM IV - COMPLETING THE DESIGN V - UNVEILING OF THE DREAM VI - TESTING THE DREAM VII - MEETING THE PRESS VIII - THE BEST SUPERCAR IN THE WORLD IX - THE BEST YEARS YET X - BUGATTI AT LE MANS XI - THE BEGINNING OF THE END EPILOGUE - AFTER THE CLOSURE APPENDICES BIBLIOGRAPHY INDEX

About the Author :
Gautam Sen is a vice president at Fédération Internationale de Véhicules Anciens (FIVA), jury member of the Le Mans Classic, founder of The Indian Auto Journal, and the author of numerous books.

Review :
"No one is more qualified to write the story of Bugatti’s Italian Decade than the irrepressible, prolific, and truly enjoyable Gautam Sen." "A very detailed account of a brave undertaking." "Sen sources first-hand voices and previously unseen photos to document an era of promising might-have-beens and dashed hopes." "This is a supremely thorough book that not only moves the goalposts farther forward but also proffers reasons for reevaluating certain aspects of the delivered canon." "A fascinating story that's well told, with illuminating insights from those right at the heart of the adventure."


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Product Details
  • ISBN-13: 9781854433091
  • Publisher: Dalton Watson Fine Books
  • Publisher Imprint: Dalton Watson Fine Books
  • Edition: New edition
  • Language: English
  • Returnable: Y
  • Returnable: Y
  • Width: 290 mm
  • ISBN-10: 1854433091
  • Publisher Date: 01 May 2023
  • Binding: Hardback
  • Height: 240 mm
  • No of Pages: 500
  • Returnable: Y
  • Sub Title: The Italian Decade


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