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Home > Business and Economics > Business and Management > Sales and marketing > Marketing, Management and Motivation: Successful Business Development for Professional Service Firms
Marketing, Management and Motivation: Successful Business Development for Professional Service Firms

Marketing, Management and Motivation: Successful Business Development for Professional Service Firms


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About the Book

Written in a straightforward, results-orientated style, "Marketing, Management and Motivation" demonstrates how achieving the correct balance between these key elements can help managers ensure continuing business success. It helps firms establish sensible plans and objectives, implement realistic programmes of marketing activity, monitor progress and recognise when things are going wrong.

Table of Contents:
Basic planning techniques; the marketing and promotions mix; brand building; existing clients - your greatest opportunity; new business development; strategic management and structure; operations management; knowledge management; internal communication; individual performance; flexible working practices; the question of quality.

About the Author :
Dianne Bown-Wilson and Gail Courtney are joint founders of The M? Consultancy which specialises on advising and training service-focused businesses on issues of marketing, management and motivation. Dianne has a degree in psychology and a career in spent in marketing and management. Gail practised as a specialist commercial property lawyer before turning to marketing and is also now an accredited Lexcel trainer. Both are highly experienced in the particular problems faced by working professionals and owners/managers of SMEs.


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Product Details
  • ISBN-13: 9781853288104
  • Publisher: The Law Society
  • Publisher Imprint: The Law Society
  • Height: 234 mm
  • Weight: 442 gr
  • ISBN-10: 1853288101
  • Publisher Date: 21 Aug 2002
  • Binding: Paperback
  • Sub Title: Successful Business Development for Professional Service Firms
  • Width: 156 mm


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