Discover how everyday pricing strategies are designed to manipulate us – and how to fight back
'An instructive and entertaining romp.' DANIEL KAHNEMAN, AUTHOR OF THINKING, FAST AND SLOW
'Poundstone is your savvy, witty guide to saving the pound in your purse.' THE TIMES
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.
Poundstone reveals:
- Why it is so many prices end in 9.
- How it is that text messages cost money, but emails remain free.
- The real reason cereal packets keep getting smaller... and smaller...
About the Author :
William Poundstone is the author of more than ten bestselling non-fiction books. He has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world.
Review :
'Bright analysis of the psychology of pricing… readable and revealing.'
'Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse.'
'Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless.'
'All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them.'
'[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it.'
'An instructive and entertaining romp, which will leave you amused, smarter, and wondering about what money and prices really mean.'
