A Seriously Useful Author's Guide to Marketing and Publicising Books
A Seriously Useful Author's Guide to Marketing and Publicising Books: (A Seriously Useful Author's Guide)

A Seriously Useful Author's Guide to Marketing and Publicising Books: (A Seriously Useful Author's Guide)


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About the Book

Gone are the times when most authors could relax and let their publisher sell their book for them. Nowadays, in a climate of increasing commercialisation, the majority of authors, both new and established, are discovering that they get no help at all. For the self-published (a rapidly expanding market) this has always been largely the case, but now nearly all authors are faced with the task of having to market and publicise their own book. The prospect is a daunting one, but without some form of self-input it is rare for any book to sell in significant quantities. However, exactly what needs to be done to generate sales, and to create a reputation for a book, is often a mystery. Thus, Seriously Useful aims to demystify the processes in a concise, lively, and highly readable way. Although primarily concerned with making sales, it also offers some very useful pre-publication advice, including the options and benefits of self-publishing. In addition it reveals some essential inside information on how the books trade works, so the author has an excellent understanding of their book's journey from manuscript, to publisher, to wholesaler, to retailer, to reader. There are also some very useful contributions from other mainstream and self-published authors. Written by Mary Cavanagh, a novelist and short story writer, who has had first-hand experience of both mainstream and self-publishing. Her previous work includes The Crowded Bed (Transita 2007) and A Man Like Any Other - The Priest's Tale (Matador 2008).

Review :
This book is an invaluable resource of information for all authors, even those who are, as yet, unpublished and contemplating the future of a fiction or non-fiction work. -- Deborah Lawrenson A Seriously Useful Author's Guide simply has to be the most detailed, informative, and insightful guide to self-publicity on the market -- Caro Fraser, author of the bestselling Caper Court series a fantastic little (actually 230 pages) book... it's quite simply exactly as the title suggests... the book is a wealth of information, and has some brilliant advice for book types everywhere The Big Green Bookshop 20090427 lively and readable and a real eye opener into the world of publishing and marketing The Random Jottings of a Book and Opera Lover 20090603


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Product Details
  • ISBN-13: 9781848761513
  • Publisher: Troubador Publishing
  • Publisher Imprint: Troubador Publishing
  • Height: 198 mm
  • Returnable: N
  • Width: 127 mm
  • ISBN-10: 1848761511
  • Publisher Date: 21 May 2009
  • Binding: Paperback
  • Language: English
  • Series Title: A Seriously Useful Author's Guide


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