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Home > Computing and Information Technology > Information technology: general topics > Social and ethical aspects > Big Data: A Revolution That Will Transform How We Live, Work and Think
Big Data: A Revolution That Will Transform How We Live, Work and Think

Big Data: A Revolution That Will Transform How We Live, Work and Think


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About the Book

Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. The world of big data can crunch an incomprehensible amount of information - giving us results we can't dispute, so we're no longer compelled to try and understand them. Correlation is starting to replace causality. And with this will come many incredible benefits. We're already enjoying a few: utilising search engine results to identify a flu outbreak; using comparison websites; monitoring social media in order to identify trends and opportunities. Moving away from our reliance on absolute understanding will free us to see and make connections that we never thought existed. But it also has its downsides. In an age of big data, will it be machines, not people, which make the decisions? How do you regulate an algorithm? And when statistics and human freedom will clash, which will win out? In this ground-breaking and fascinating book, two of the world's most-admired data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.

About the Author :
Viktor Mayer-Schonberger is Professor of Internet Governance and Regulation at Oxford University, following a decade on the faculty of Harvard's Kennedy School. He is one of the most respected authorities on what is happening in the big data arena. His book, DELETE: THE VIRTUE OF FORGETTING IN THE DIGITAL AGE, is considered a seminal work on the ever-presence of data. Kenneth Neil Cukier is the Data Editor of The Economist and writes widely on what is happening in the big data arena. He is also a member of the Council on Foreign Relations. His writing on technology, business and economics has appeared in Foreign Affairs, New York Times, Financial Times and elsewhere.

Review :
Just as water is wet in a way that individual water molecules aren't, big data can reveal information in a way that individual bits of data can't. Mayer-Schonberger and Cukier show us the surprising ways that enormous, complex and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks - Clay Shirky, author of Cognitive Surplus and Here Comes Everybody Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start - Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture An optimistic and practical look at the big data revolution - just the thing to get your head around the big changes already underway and the bigger changes to come - Cory Doctorow, Boing Boing In Big Data, Mayer-Schonberger and Cukier break new ground in identifying how today's avalanche of information fundamentally shifts our basic understanding of the world. Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone's cognitive models need to change - Joi Ito, Director of the MIT Media Lab This brilliant book cuts through the myste


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Product Details
  • ISBN-13: 9781848547902
  • Publisher: John Murray Press
  • Publisher Imprint: John Murray Publishers Ltd
  • Height: 236 mm
  • No of Pages: 256
  • Spine Width: 25 mm
  • Weight: 474 gr
  • ISBN-10: 1848547900
  • Publisher Date: 14 Mar 2013
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: A Revolution That Will Transform How We Live, Work and Think
  • Width: 162 mm


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