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Home > Law > Laws of specific jurisdictions > Entertainment and media law > Promotional Marketing Law: A Practical Guide
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Promotional Marketing Law: A Practical Guide

Promotional Marketing Law: A Practical Guide


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About the Book

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Table of Contents:
Introduction to the legal and self-regulatory controls on sales promotion and direct marketing The self-regulatory controls examined Contractual issues and distance selling Prize Promotions Data protection issues Intellectual property Price promotions and price claims Free and extra value incentives Bribery Miscellaneous legal issues European issues Promotional marketing administration checklist

About the Author :
In addition to his Lawmark consultancy practice, Philip Circus is Legal Affairs Director of the Institute of Sales Promotion (ISP), Legal Advisor to the British Promotional Merchandise Association (BPMA) and Regulatory Affairs Consultant for the Internet Advertising Bureau (IAB).


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Product Details
  • ISBN-13: 9781847667397
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Bloomsbury Professional
  • Height: 216 mm
  • No of Pages: 314
  • Weight: 460 gr
  • ISBN-10: 1847667392
  • Publisher Date: 28 Feb 2011
  • Binding: Paperback
  • Language: English
  • Sub Title: A Practical Guide
  • Width: 138 mm


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