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Home > Society and Social Sciences > Psychology > Occupational and industrial psychology > Influence: Science and Practice - Graphic Edition
Influence: Science and Practice - Graphic Edition

Influence: Science and Practice - Graphic Edition


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About the Book

Why do people say 'yes' - and how can we apply the theories behind this to get the results we want? Dr Robert Cialdini is a leading authority on influence and persuasion, and in this illustrated edition of the international bestselling classic, he reveals the six universal principles behind becoming a skilled persuader. He shows not only how you can apply them, but also how to defend yourself against them. More than 30 years of research into the psychology of influence has earned Dr Cialdini an international reputation as the leading expert in the fields of persuasion, compliance, and negotiation. Influence: The Graphic Edition presents the essence of his ideas, condensing decades of study and sought-after advice into an accessible, digestible graphic book. Fascinating and immensely useful for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author :
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence. He is the most cited social psychologist in the world today in the field of influence and persuasion.

Review :
The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research Influence should be required reading for all business majors.--Journal of Retailing The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine


Best Sellers


Product Details
  • ISBN-13: 9781846686146
  • Publisher: Profile Books Ltd
  • Publisher Imprint: Profile Books Ltd
  • Height: 228 mm
  • No of Pages: 64
  • Spine Width: 6 mm
  • Weight: 156 gr
  • ISBN-10: 1846686148
  • Publisher Date: 12 Jul 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Science and Practice - Graphic Edition
  • Width: 154 mm


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