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Home > Business and Economics > Business and Management > Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story
Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story

Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story


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About the Book

Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the worl's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Gube's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

About the Author :
Peter Guber is Chairman and CEO of Mandalay Entertainment. Films he personally produced or executive produced have earned over $3 billion worldwide and include the box office hits The Color Purple, Midnight Express, Batman and Flashdance. Guber's personal films have been honored with more than 50 Academy Award nominations, including winning Best Picture for Rain Man. In 2011, Mandalay's The Kids Are All Right won the Golden Globe's Best Motion Picture and is nominated for four Academy Awards including Best Picture. Peter Guber is a full professor at UCLA and is the owner and co-executive Chairman of the NBA franchise the Golden State Warriors. Peter Guber's third book, Tell to Win, became the #1 Best Seller in the New York Times, USA Today and Wall Street Journal. Connect with Peter at facebook.com/peterguber and twitter.com/peterguber.

Review :
Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need. Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well. Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that).


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Product Details
  • ISBN-13: 9781846685569
  • Publisher: Profile Books Ltd
  • Publisher Imprint: Profile Books Ltd
  • Height: 216 mm
  • No of Pages: 272
  • Spine Width: 20 mm
  • Weight: 340 gr
  • ISBN-10: 1846685567
  • Publisher Date: 24 Mar 2011
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Connect, Persuade and Triumph with the Hidden Power of Story
  • Width: 135 mm


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