The Future of the Internet: And How to Stop it

In The Future of the Internet: And How to Stop It Jonathan Zittrain explores the dangers the internet faces if it fails to balance ever more tightly controlled technologies with the flow of innovation that has generated so much progress in the field of technology. Zittrain argues that today's technological market is dominated by two contrasting business models: the generative and the non-generative. The generative models - the PCs, Windows and Macs of this world - allow third parties to build upon and share through them. The non-generative model is more restricted; appliances such as the xbox, iPod and tomtom might work well, but the only entity that can change the way they operate is the vendor. If we want the internet to survive we need to change. People must wake up to the risk or we could lose everything.

About the Author :
Acclaimed cyber-law scholar, Professor Jonathan Zittrain holds the Chair in Internet Governance and Regulation at Oxford University and is also the Jack N. & Lillian R. Berkman Visiting Professor for Entrepreneurial Legal Studies at Harvard Law School. His recent research includes the study of internet filtering by national governments, the role of intermediaries as points of control in internet architecture, and the taxation of internet commerce.

Review :
"This book is fundamental. It will define the debate about the future of the Internet, long after we haven't stopped it. Absolutely required reading." Lawrence Lessig, Professor, Stanford Law School, and author of Free Culture and The Future of Ideas "This remarkably researched and highly entertaining book is a must-read for all who take the ubiquitous nature of the Internet in our everyday lives for granted. The future of the internet is NOT a positive one, unless we all work collaboratively to ensure its lasting success. Zittrain's analysis is first-class and should be widely heeded by leaders from all sectors of society." Dr. Klaus Schwab, Executive Chairman and Founder of the World Economic Forum "The most compelling book ever written on why a transformative technology''s trajectory threatens to stifle that technology's greatest promise for society. Zittrain offers convincing road maps for redeeming that promise." Laurence H. Tribe, Carl M. Loeb University Professor and Professor of Constitutional Law, Harvard Law School "Jonathan Zittrain does what no one has before-he eloquently and subtly pinpoints the magic that makes Wikipedia, and the Internet as a whole, work. The best way to save the Internet is to turn off your laptop until you've read this book." Jimbo Wales, Founder, Wikipedia "A superb and alarming discussion, from one of the most astute and forward-looking analysts of the Internet. Zittrain explains how the glorious promise of the Internet might not be realized-and points the way toward reducing the current risks. Absolutely essential reading." Cass Sunstein, Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, The University of Chicago Law School, and co-author of "Nudge: Improving Decisions About Health, Wealth, and Happiness"