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Home > Lifestyle, Hobbies and Home > Handicrafts, decorative arts and crafts > Flower arranging and floral crafts > Floristry: (New Holland Professional)
Floristry: (New Holland Professional)

Floristry: (New Holland Professional)


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About the Book

Flower arranging has always been popular as a hobby, but now more and more people are taking floristry up as a full-time career - a real antidote to a desk job that offers far more in the way of creativity. This book is ideal for anyone who has covered the basics and wants to know more, whether you're indulging an interest or serious about starting your own business.Full of step-by-step techniques and a source of great ideas both traditional and modern, "Floristry" contains everything you need to know. Sections on choosing and buying flowers, how to care for them, tools you'll need and colour and design theory cover all the basics. Comprehensive sections then follow with great ideas for every occasion, from gift bouquets and arrangements, to wedding designs, funeral flowers and venue decoration. Fully illustrated throughout with beautiful colour photographs, this is the only book you need to help you become a fabulous florist.

About the Author :
Jacqueline Goss has been working in the flower industry for over a decade, having turned to a creative career after being made redundant from an office job. Jane Wighton came to floristry via a different route, having always wanted to follow in her grandmother's footsteps and beginning her apprenticeship at the age of 16. They have both been employed by busy London florists throughout their careers and have undertaken commissions for a number of private events. Their relationship, both as friends and working colleagues, began four years ago when they taught together at the same adult college in London.


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Product Details
  • ISBN-13: 9781845378783
  • Publisher: Imm Lifestyle Books
  • Publisher Imprint: New Holland Publishers Ltd
  • Height: 255 mm
  • Returnable: N
  • Width: 215 mm
  • ISBN-10: 1845378784
  • Publisher Date: 28 Mar 2008
  • Binding: Hardback
  • Language: English
  • Series Title: New Holland Professional


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