Owner's Guide to a Small Business Website
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Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth

Owner's Guide to a Small Business Website: What you need and how to get there - without paying the earth


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About the Book

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Table of Contents:
0: Preface 1: Understanding the importance of a good website 2: The growing importance of mobile-friendly websites 3: Understanding the legal requirements 4: Understanding domain names 5: Meeting your website designer/developer 6: Getting to know basic search engine optimization (SEO) 7: Understanding hosting 8: 'This site may harm your computer' 9: DIY websites - and avoiding pitfalls 10: You have your website - now what? Appendix 1: Glossary of terms Appendix 2: Useful references and links Appendix 3: Sources and acknowledgements 0: Index

About the Author :
Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.


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Product Details
  • ISBN-13: 9781845285210
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: How To Books Ltd
  • Height: 195 mm
  • No of Pages: 176
  • Returnable: N
  • Sub Title: What you need and how to get there - without paying the earth
  • Width: 131 mm
  • ISBN-10: 1845285212
  • Publisher Date: 15 May 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 14 mm
  • Weight: 176 gr


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