Marketing Complementary Therapy 4
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Marketing Complementary Therapy 4

Marketing Complementary Therapy 4


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About the Book

This book is for newly qualified and well established therapists in all branches of complementary therapy. Being a successful therapist, particularly in private practice, requires good marketing skills, and the purpose of this book is to give you so many ways of marketing your practice that it would be virtually impossible to fail. If you use this book as it is intended you should be able to create a tidal wave of enquiries from potential clients, you can then let your therapy skills take over. This book will help you to: - PREPARE PROMOTIONAL MATERIAL; FROM BROCHURES AND BUSINESS CARDS TO LEAFLETS AND NEWSLETTERS. - DECIDE WHERE TO ADVERTISE; IN NEWSPAPERS, MAGAZINES, NEWSLETTERS AND OTHER PUBLICATIONS. - USE THE INTERNET AND ON-LINE DIRECTORIES TO YOUR ADVANTAGE - DEVELOP WORKING RELATIONSHIPS WITH LOCAL ORGANISATIONS, GROUPS, SOCIETIES AND RETAILERS - CONSIDER THE VALUE OF OFFERING DISCOUNTS, VOUCHERS, FREE CONSULTATIONS, OPEN DAYS AND OTHER PROMOTIONS There are more than 101 ways to market your practice. You will know that you are successful when you start to create your own ideas.

Table of Contents:
Acknowledgements; Preface; Acknowledging the Message v Medium; Rejecting Marketing Ideas that Don't Work; Shooting the Messenger; Introducing the Elements of Copy; Ordering What You Write About; Recognising that Less can be More; Bringing it all Together; Refining Your Copy Further; Choosing Practice Places; 1. Working From Home; 2. Working from a Therapy Centre; 3. Renting a Room; 4. Providing Mobile Therapy; 5. Buying an Existing Practice; 6. Setting Up in Sports Centres; 7. Servicing Private Health Clubs Working as a Corporate On-Site Therapist; 9. Setting Up in Doctors' Surgeries; Managing Your Practice; 10. Deciding What to Charge; 11. Making it Easy to Buy; 12. Converting Enquiries into Clients; 13. Talking to Clients on the Telephone; 14. Offering a Free Phone Number; 15. Retaining Clients; 16. Specialising; 17. Assisting Recommendations; 18. Providing Testimonials; 19. Playing it Cool; Creating Promotional Materials; 20. Designing a Practice Brochure; 21. Creating Business Cards; 22. Leafleting; 23. Selling Therapy Products; 24. Publishing Your Own Newsletter; 25. Producing Mini-Manuals; Educating the Masses; 26. Putting on a Fundraising Event; 27. Working with School Teachers; 28. Working with School Pupils; 29. Working in Colleges and Universities; 30. Liaising with Training Schools; 31. Lecturing; 32. Supervising Students; 33. Running Evening Classes; 34. Organising Monthly Groups; 35. Offering Corporate Workshops; 36. Working with Local Councils; Joining Directories; 37. Opting for Yellow Pages; 38. Choosing Other Directories; 39. Assessing Talking Pages; Advertising Plus!; 40. Advertising in Newspapers; 41. Investigating Magazines; 42 Focussing on Newsletters; 43. Radio Broadcasting; 44. Appearing on Television; 45. Billboard Advertising; 46. Using Local Authority Publications; 47. Utilising Continuity or Breaks; 48. Writing Articles; 49. Running Competitions; Connecting With Organisations; 50. Supporting National Days; 51. Assisting Ailment Groups; 52. Supporting a Charity; 53. Speaking to Social Groups; 54. Helping Religious Connections; 55. Doing Volunteer Work; 56. Dealing with Telesales Callers; 57. Working with Driving Schools; Creating Health Contacts Plus!; 58. Advertising in Hospitals; 59. Working with the Emergency Services; 60. Advertising on Doctors' Appointment Cards; 61. Registering with the National Health Service; Utilising Networks; 62. Creating a 'Board of Advisors'; 63. Forming a Co-operative; 64. Joining an Association; 65. Building Networks; 66. Using Mailing Lists; 67. Building a Database; 68. Joining Local Trading Schemes; 69. Exchanging Therapies; 70. Mentoring; Using Retail Outlets; 71. Joining Forces with Hairdressers; 72. Marketing in Shops; 73. Promoting on Cafe Menus; 74. Combining with Beauty and Health Shops; 75. Campaigning at Shopping Centres; 76. Teaming up with Specialist Shops; 77. Reaching Supermarket Customers; 78. Working in a Cafe; Using The Internet and Social Media; 79. Setting up a Website; 80. Listing with Search Engines and Directories; 81. Utilising Social Media Websites; 82. Authoring Web Articles; 83. Participating in Egroups and Forums; 84. Sharing your Expertise; 85. Blogging your services; 86. Backlinking to Rank Higher; 87. Automating Customer Contact; 88. Recording Audio, Video and Podcasting; Offering Extra Enticers; 89. Rewarding Recommenders; 90. Offering Discounts; 91. Selling Gift Vouchers; 92. Offering a Free Initial Consultation; 93. Giving Free Talks; 94. Holding Open Days; Adding Miscellaneous Ideas; 95. Working at Craft Markets; 96. Taking a stall at a Health Fair; 97. Publicising your Practice in Libraries; 98. Advertising in Sports Centres; 99. Giving Away Promotional Freebies; 100. Producing Bookmarks; 101. Putting Flyers on Windscreens; 102. Attracting Passing Trade; 103. Advertising on Cars; 104. Giving Them More!; A Winning Strategy; Index.

About the Author :
STEVEN A. HAROLD started his career in marketing before becoming a Clinical Hypnotherapist and Energy Therapist and setting up a successful therapy practice with clients from all over the world.

Review :
'If you are serious about being a professional Complementary Therapist then get yourself a copy of this book now.' Linda Stewart, www.holisticbusiness.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' INTERNATIONAL THERAPIST 'An excellent framework from which to begin and come back to on a continual development basis.' LESLEY PARKER, MACMILLAN COMPLEMENTARY THERAPIST, SOUTH DOWNS NHS TRUST


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Product Details
  • ISBN-13: 9781845284497
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: How To Books Ltd
  • Language: English
  • Returnable: N
  • Weight: 449 gr
  • ISBN-10: 1845284496
  • Publisher Date: 25 Jan 2011
  • Binding: Paperback
  • Returnable: N
  • Returnable: N


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