How to Turn Your Business into the Next Global Brand
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How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network

How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network


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About the Book

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you.

Table of Contents:
Contents include how to:* Decide if your business could be franchised* Decide if you would be a good franchisor* Understand the franchisor - franchisee relationship* Structure the business so it works for both franchisor and franchisee* Prove the concept with Pilot Operations* Prepare a Operations Manual* Brief lawyers for a Franchise Agreement* Market your franchise* Recruit franchisees* Monitor franchisee performance* Motivate franchisees* Get the best out field visits* Get results from franchise exhibitions* help franchisees prepare and review their business plans* Understand franchisees' financial performance* Avoid litigation for you and your franchisees* Manage franchise re-sales* Buy an existing franchised network* Become a Master Franchisee* Prepare your network for sale* Franchise your business internationally

About the Author :
Brian Duckett and Paul Monaghan have almost 50 years combined experience of developing and managing franchised networks as franchisees, franchisors and advisors to companies considering or practising franchising. They founded Howarth Franchising Group, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Support Centre and the International Franchising Centre.


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Product Details
  • ISBN-13: 9781845282080
  • Publisher: Little, Brown Book Group
  • Publisher Imprint: How To Books Ltd
  • Height: 234 mm
  • Returnable: N
  • Width: 154 mm
  • ISBN-10: 1845282086
  • Publisher Date: 28 Sep 2007
  • Binding: Paperback
  • Language: English
  • Sub Title: Creating and Managing a Franchised Network


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How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network
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How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network
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