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Home > Business and Economics > Economics > Economic systems and structures > Exploring the Tomato: Transformations of Nature, Society and Economy
Exploring the Tomato: Transformations of Nature, Society and Economy

Exploring the Tomato: Transformations of Nature, Society and Economy


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About the Book

This text engages with an apparently simple fruit in order to reveal the major changes to society and economy. It treats the tomato as an object of fascination and as a probe into major historical changes in 20th-century capitalism. From first domestication to genetic modification, from Aztec salsa to supermarket pizza, the tomato has been continually transformed in the ways it has been produced, exchanged and consumed. This book explores what brings about a variety that is at once biological, historical and socio-economic. A conceptual framework of "instituted economic process" demonstrates how different tomato forms are an expression of dynamic processes in capitalist economies and societies during the 20th century. As both early pioneer in mass production and a contemporary contributor to the creation of global cuisines, the tomato has been subject to intense innovation. Computerized total ecologies under glass, producing fresh tomatoes of all shapes, colours and sizes, complete with sun and southern climates across the world. To enter the variety of tomato worlds is to discover the variety of capitalism.

Table of Contents:
Contents: 1. The Human Tomato Part I: From Domestication to Genetic Modification 2. From Nature into Culture and Economy 3. Broken Glass 4. The Round European Tomato 5. The Fabrication of Nature 6. The Rise and Fall of the Genetically Modified Tomato Part II: Twentieth-Century Tomato Configurations 7. Tomato: A Pioneer of Mass Production 8. The Battle of Tomato Identities: The Rise of Supermarket Own-Label 9. Growing New Routes 10. Supermarket Tomato 11. Tomato Variations or Plus C’est la Même Chose, Plus ça Change Bibliography Appendix: List of Interviews Index

About the Author :
Mark Harvey, Professor and Director, Centre for Research in Economic Sociology and Innovation, Department of Sociology, University of Essex, UK, Stephen Quilley, University of Waterloo, Canada and Huw Beynon, Director, School of Social Sciences, University of Cardiff, UK

Review :
'. . . this volume is a fascinating interdisciplinary study, and well worth reading.' 'Exploring the Tomato is a fascinating and stimulating read,interweaving human stories provided by avowedly economic agents within an explicitly relational analytical framework.' 'The authors of this book claim that the tomato's history mirrors a fundamental shift in how we produce, process, market, and consume our food. To make the case, they combine historical research with organizational analysis, case studies, and interviews with growers, seed producers, warehouse operatives, food processors, and store managers. The results are impressive.' 'Exploring the Tomato is a wonderful study of contemporary capitalism, as mirrored through the tomato. The authors explore social, economic, historical and biological aspects of the tomato in what deserves to become a minor classic. Read it and enjoy!'


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Product Details
  • ISBN-13: 9781843761891
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 320
  • Width: 156 mm
  • ISBN-10: 1843761890
  • Publisher Date: 18 Dec 2002
  • Binding: Hardback
  • Language: English
  • Sub Title: Transformations of Nature, Society and Economy


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