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Home > Reference > Interdisciplinary studies > Communication studies > Visual Communication: More than Meets the Eye
Visual Communication: More than Meets the Eye

Visual Communication: More than Meets the Eye


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About the Book

The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual. Swerving away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. However, the author is effective in providing a practical basis for many of the issues discussed alongside this theoretical stance. This book is targeted at a wide readership, particularly scholars and students of communication studies, media studies, film studies, visual arts, sociology and cultural studies.

Table of Contents:
Chapter One: The Perceptual Connection - Page 13 - Harry Jamieson Chapter Two: The Semiotic Connection - Page 29 - Harry Jamieson Chapter Three: 'In-Forming' and Meaning - Page 45 - Harry Jamieson Chapter Four: The Tacit Dimension - Page 61 - Harry Jamieson Chapter Five: The Aesthetic Dimension - Page 75 - Harry Jamieson Chapter Six: Frames and Framing - Page 93 - Harry Jamieson Chapter Seven: Language or System - Page 111 - Harry Jamieson

About the Author :
Harry Jamieson has been concerned with aspects of the visual since his time in art education. He later moved into the university sector where he was engaged in research in a number of fields, including educational technology. He helped to found a department of communication studies, and has lectured on visual communication at home and abroad.

Review :
"The visual arts are more than visual and more than aesthetic expression. Behind their visual surfaces, they tell us how the body and its organs create the knowable and meaningful forms that sustain human existence, how the organs and senses construct the human world out of the latent and invisible forces that mediate the body as primitive feelings and sensations. The significance of Jamieson's book is that it addresses the subject of the visual arts from this wider vantage point. For Jamieson, the visual arts reveal visual communication as the means by which the body and its organs communicate with its surrounding forms." - Robert Cooper, Keele University, United Kingdom "This text purports to offer a new means of understanding visual communication. The author, Harry Jamieson, has worked in a number of distinct fields: advertising, art, education, as a research scientist for the Medical Research Council and as an academic at the University of Liverpool. In the text he obviously draws upon these different careers and produces a complex and original approach to the study of visual communication." - Marcus Leaning, University of Wales "Visual Communication: More than Meets the Eye brings back all the fervour and insight of the best analyses of visual communication...It contains numerous insights to help media practitioners, artists and educational designers to understand their crafts. Jamieson goes beyond the descriptive approach typical of broadcast and media studies analysts, and treats underlying themes of the visual in art and the media." - Jon Baggaley, Learning Media and Technology


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Product Details
  • ISBN-13: 9781841501413
  • Publisher: Intellect
  • Publisher Imprint: Intellect Books
  • Height: 229 mm
  • No of Pages: 132
  • Returnable: Y
  • Width: 171 mm
  • ISBN-10: 1841501417
  • Publisher Date: 15 Feb 2007
  • Binding: Paperback
  • Language: English
  • No of Pages: 132
  • Sub Title: More than Meets the Eye


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