Smart Things to Know About Partnerships
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Smart Things to Know About Partnerships: (Instant knowledge)

Smart Things to Know About Partnerships: (Instant knowledge)


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About the Book

This is a comprehensive guide to getting the most from strategic alliances. It is part of a series that guides readers through the benefits and pitfalls of corporate alliances. From choosing a partner to matching cultures, goals, aspirations, and resources; from dealing with conflict to building competitive advantage in order to access new markets, technologies, and knowledge, this is a unique guide to the power of collaboration. "The Smart Things" series has established a reputation as a first-choice for hassled executives who want to stay in touch with the latest thinking. Each book delivers a sharp introduction to the basics, as well as sharing experience and tips from the gurus on the frontiers of the field. Its innovative "build-your-own-book" format and design create an unforgettable learning experience.

Table of Contents:
What Is Smart? Smart People to have on your side The Six Smartest Things to Know About Partnerships Preface 1 Strategy in the New Economy "No Time to Waste, No Place To Hide" 2 What is a Partnership? Definitions and Fundamental Types of Partnerships 3 Why Build Partnerships? An Essential Part of the Value Network 4 Categories of Partnerships and Reasons For Them 5 Critical Factors in Any Partnership? Trust is the Must -- But Not The Only One 6 Partnerships that Build Competitive Advantage How To Start and Sustain Partnerships, and How They Go Wrong 7 Partnership is Collaboration The Power of People Working Together to Succeed 8 New Directions, New Issues, New Opportunities, Old Problems What does the Future Hold and How Will Partnerships Help Succeed? Bibliography and Reading List Index

About the Author :
JOHN L. MARIOTTI is President and CEO of The Enterprise Group, time--shared executive advisors. An experienced executive, and former president of Huffy Bicycles and Rubbermaid Office Products Group, Mariotti is a management columnist for the American Management Association, Fortune Small Business and Management Centre Europe, and author of Smart Things to Know About Brands and Branding (Capstone 1999) and Smart Things to Know About Marketing (Capstone 2000), The Power of Partnerships (Blackwell 1996) and The Shape Shifters: Continuous Change for Competitive Advantage (Wiley 1997). He is an internationally recognized speaker and consultant, who also serves as a director of HomeCare Industries, Amrep, Acorn Products (ACRN) and Manco (division of Henkel kGAa). Mariotti holds Bachelors and Masters degrees in Engineering.


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Product Details
  • ISBN-13: 9781841121123
  • Publisher: John Wiley and Sons Ltd
  • Publisher Imprint: Capstone Publishing Ltd
  • Height: 211 mm
  • Returnable: N
  • Weight: 384 gr
  • ISBN-10: 1841121126
  • Publisher Date: 18 Dec 2001
  • Binding: Paperback
  • Language: English
  • Series Title: Instant knowledge
  • Width: 181 mm


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