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Home > Business and Economics > Economics > Microeconomics > Managing New Product Development and Innovation: A Microeconomic Toolbox(New Horizons in the Economics of Innovation series)
Managing New Product Development and Innovation: A Microeconomic Toolbox(New Horizons in the Economics of Innovation series)

Managing New Product Development and Innovation: A Microeconomic Toolbox(New Horizons in the Economics of Innovation series)


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About the Book

This study provides an approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improving each, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

Table of Contents:
Contents: Introduction: A Feature-Based Approach to Innovation Part I: Tools for Decisions Part II: Linking Innovation and Performance Part III: Quantifying Innovation in Selected Markets Conclusion: How to Build a Successful Business Model References Index

About the Author :
The late Hariolf Grupp, formerly Deputy Director, Fraunhofer Institute for Systems and Innovation Research (FhG-ISI), Karlsruhe, Germany and Professor, Faculty of Economics and Management, Universität Karlsruhe (TH), Germany and Shlomo Maital, Academic Director, TIM-Tel Aviv, Israel and Senior Researcher, S. Neaman Institute for Advanced Studies in Science and Technology, Technion, Haifa, Israel

Review :
'. . . the recent volume by Professors Hariolf Grupp and Shlomo Maital is a masterpiece, a book that may appear once in a generation. Only the quest for creativity brings scholars like them to work each day. . . The volume is an essential reading for both practitioners and academics. Hariolf Grupp and Shlomo Maital have delighted us with a long-awaited and formidable intellectually strong book that properly addresses the thorny issues of the economics of innovation in a new millennium. The volume is very well written. It is concise, well organized, with a clear flow of arguments and facts, leading to clearly stated conclusions. Each chapter includes an adequate self-contained summary. In each chapter we usually find a quantitative model that deals with the issues posed, but these models are not an obstacle for someone less mathematically savvy; on the contrary, the analysis is accessible to the general reader. The conclusions are substantive, follow from the analyses, and offer remarkable insights. Most important though, the volume recently published by Professors Hariolf Grupp and Shlomo Maital invites us to embark on a spiritual journey. A journey in which human creativity plays a crucial role, by building and employing in various contexts a metrics of technological and productivity change. It is hard to think of a more exciting and worthwhile topic in applied economics.' 'The authors' methods of evaluating innovations are original and are of interest to people in business and management studies as well as economics. They are also useful to people in industry, especially the chapter on "benchmarking", brand names and building business models.'


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Product Details
  • ISBN-13: 9781840645712
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 234 mm
  • No of Pages: 384
  • Sub Title: A Microeconomic Toolbox
  • ISBN-10: 1840645717
  • Publisher Date: 28 Mar 2001
  • Binding: Hardback
  • Language: English
  • Series Title: New Horizons in the Economics of Innovation series
  • Width: 156 mm


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Managing New Product Development and Innovation: A Microeconomic Toolbox(New Horizons in the Economics of Innovation series)
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