About the Book
This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
Experienced scholars outline the key stages towards building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, building research groups, and drafting funding applications. The book describes the processes involved in both collaborating with peers and engaging with research students, paying close attention to the ways in which scholars translate research into teaching. Offering crucial advice based on practical knowledge, the book guides early- to mid-career scholars to publication success and highlights the most effective ways to maintain relevance, impact and societal value throughout one’s career.
Providing a holistic view of research culture, this cutting-edge book is critical reading for early- to mid-career scholars. The book will also be useful for recent graduates planning their careers in academia.
Table of Contents:
Contents:
Introduction to How to Fast-Track Your Academic Career 1
Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme,
and John Nicholson
PART 1 GETTING STARTED
1 Becoming a business-to-business marketing scholar 13
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ko de Ruyter, Lisa Ellram,
Christian Grönroos, Michael Hutt, Douglas M. Lambert,
Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and
Michel van der Borgh
2 Balancing like an academic 38
Adam Lindgreen and C. Anthony Di Benedetto
PART 2 GENERATING IDEAS AND SETTING UP FOR
SUCCESS
3 Developing original, courageous ideas 51
Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock
4 Building research groups 61
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naudé
5 Writing research funding applications 97
Adam Lindgreen, C. Anthony Di Benedetto, Camilla
Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven
Pattinson, Ann Højbjerg Clarke, and Zaheer Khan
6 Undertaking cross-disciplinary research 118
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Michel van der Borgh
7 Collaborating with practitioners 129
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, and Ann Højbjerg Clarke
PART 3 WORKING WITH STUDENTS
8 Guiding Ph.D. students 150
C. Anthony Di Benedetto, Adam Lindgreen, and Torsten
Ringberg
In collaboration with Audhesh Paswan, Laura Peracchio,
David Luna, Peter Naudé, Rod Brodie, John Nicholson,
Markus Reihlen, Matthew Robson, Ken Peattie, and Hans
Baumgartner
9 Translating research into teaching 173
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Peter Naudé
PART 4 GETTING PUBLISHED
10 Framing a manuscript 189
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Ad de Jong, Luigi De Luca, Heiner
Evanschitzky, Michael Mol, Robert Morgan, John
Nicholson, and Tobias Schäfers
11 Developing conceptual frameworks for
business-to-business marketing 204
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Elina Jaakkola
12 Writing a case-study methodology section 225
Adam Lindgreen, C. Anthony Di Benedetto, and Michael B.
Beverland
13 Writing articles for premier academic journals 236
Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme
14 Revising for premier academic journals 257
Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and
C. Anthony Di Benedetto
15 Reviewing manuscripts 273
Adam Lindgreen and C. Anthony Di Benedetto
In collaboration with Maja Arslanagić-Kalajdžić, Ad
de Jong, Stephan Henneberg, Kristian Möller, John
Nicholson, Mark Parry, Audhesh Paswan, Gerrit van
Bruggen, Joëlle Vanhamme, and Chun Zhang
PART 5 BEING RELEVANT
16 Getting research cited 295
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Julia A. Fehrer, and Michel van der Borgh
17 Defining, identifying, and measuring societal value 313
Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen,
and Douglas M. Lambert
PART 6 OFFERING OUR FINAL THOUGHTS
18 Offering our final thoughts on How to Fast-Track Your
Academic Career 349
Adam Lindgreen and C. Anthony Di Benedetto
Appendix 1: Example of charters for research groups: IMP and CMP 353
C. Anthony Di Benedetto and Adam Lindgreen
Appendix 2: Revising and resubmitting: Go configure: the mix of
purchasing practices to choose for your supply base 357
Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J.
Johnston
Index 388
About the Author :
Edited by Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, C. Anthony Di Benedetto, Professor, Fox School of Business, Temple University, US, Joëlle Vanhamme, Professor, EDHEC Business School, France and John Nicholson, Professor, Huddersfield Business School, University of Huddersfield, UK
Review :
‘How To Fast-Track Your Academic Career: A Guide for Mid-Career Scholars lives up to its title as an in-depth career guide by professional scholars, for professional scholars. Chapters address how to build research groups and apply for funding, guiding PhD students and translating research into teaching, the nuances of writing articles for premier academic journals, how to get one's research cited, and much more. An index rounds out this thoughtful, in-depth, “must-have” for any college or university academic professional seeking to progress their career. Highly recommended.’
‘How does one become a successful academician? The need to reconcile research, teaching, impact, and service imperatives is a relentless challenge. Equally, balancing professional development and personal lives and responsibilities is a necessary prerequisite to a long and fruitful career. This book, coauthored by a series of successful and internationally regarded academics, provides a very thoughtful exploration of these fundamental, yet challenging questions. The final chapter on societal value provides a holistic synthesis addressing the question of how one defines, identifies, and measures the value of one’s research to business and wider society. I recommend this book to the doctoral student, tenure-tracker, and mid-career academician.‘
