Asking For Trouble
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
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Asking For Trouble: Understanding what people think when you can't trust what they say

Asking For Trouble: Understanding what people think when you can't trust what they say


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About the Book

Asking people what they think of your idea is easy. The hard part is working out what to with the answer. Drawing on an extraordinary array of entertaining and inspiring examples, Jon reveals why you can't trust what people say and explains why their opinions will often lead you astray. This book will transform your ability to understand what people think of your ideas It will enable you to develop more successful products, braver public policy and more creative marketing communications. Asking For Trouble is a tale of three parts: Part one introduces a framework designed to help you better interpret response. Part two demonstrates how to get closer to the truth. Part three is a guide to good asking. Ultimately, reading this book will empower you to better balance your own instincts with other people's opinions and give you more confidence in yourself and the decisions you make. If you've got a good idea and you want to know what people really think; this book is for you.

About the Author :
Jon has spent 25 years helping businesses, government and charities better understand their audiences, enabling them to make good decisions, produce great ideas, develop effective policies, and create compelling marketing communications. Jon is managing partner of consumer insight company Kindling. He sold his first research company, Rosenblatt, to the Cello Group in 2007. He lives in North London with his wife, four sons and a dog.


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Product Details
  • ISBN-13: 9781838119928
  • Publisher: Wonder Wheel Publishing
  • Publisher Imprint: Wonder Wheel Publishing
  • Sub Title: Understanding what people think when you can't trust what they say
  • ISBN-10: 1838119922
  • Publisher Date: 12 May 2021
  • Binding: Digital (delivered electronically)


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