About the Book
We once looked at pictures. Then, with the advent of computer vision and machine learning, pictures started looking back at us. Now, something even stranger is happening.
Generative AI, adtech, recommendation algorithms, engagement economies, personalized search, and machine learning are inaugurating a new relationship between humans and media. Pictures are now looking at us looking at them, eliciting feedback and evolving. We’ve entered a protean, targeted visual culture that shows us what it believes we want to see, measures our reactions, then morphs itself to optimize for the reactions and actions it wants. New forms of media prod and persuade, modulate and manipulate, shaping worldviews and actions to induce us into believing what they want us to believe, and to extract value and exert influence.
How did we get here?
Table of Contents:
1. Introduction
2. Invisible Images: Your Pictures are looking at you
3. Excavating AI
4. Machine Realism
5. Neural Activations
6. Society of PSYOPS
7. Archives of the Future
8. Conclusion
9. Acknowledgements
About the Author :
Trevor Paglen is an artist whose work spans image-making, sculpture, investigative journalism, writing, engineering, and numerous other disciplines. Paglen’s work has had one-person exhibitions at the Smithsonian Museum of American Art, Washington D.C.; Carnegie Museum of Art, Pittsburgh; Fondazione Prada, Milan; the Barbican Centre, London; Vienna Secession, Vienna; and Protocinema Istanbul, and participated in group exhibitions the Metropolitan Museum of Art, the San Francisco Museum of Modern Art, the Tate Modern, and numerous other venues. His work has been profiled in the New York Times, the New Yorker, the Wall Street Journal, Wired, the Financial Times, Art Forum, and Aperture. In 2014, he received the Electronic Frontier Foundation’s Pioneer Award and in 2016, he won the Deutsche Börse Photography Prize. Paglen was named a MacArthur Fellow in 2017. Paglen holds a B.A. from U.C. Berkeley, an MFA from the Art Institute of Chicago, and a Ph.D. in Geography from U.C. Berkeley.
Review :
To be literate today means to come to terms with how the twin technical transformations of our time, computer vision and generative AI, work, and how they work on us: how they have reformatted our perception and cognition, our labor and leisure, our representations and realities, and will continue to do so with ever greater intensity. There is no better guide than Trevor Paglen, our most exploratory of artists, who, for two decades, has cracked open each new version of this black box, exposing proprietary abuses, inventing critical terms, devising counter uses, and imagining alternative futures. How to See Like a Machine is the toolkit we need.
In this indispensable compilation, Trevor Paglen traces the fate of photographic images in the age of cognitive warfare, AI slop and pictorial conditioning. Decades of propaganda, psyops and photoshop have successively rid images of reality. Generative AI automates this process to create statistical renderings in a state of superposition; neither true nor false, but optimized to mess with human minds. When seeing becomes acting, thinking and theory need to involve actual visual practice, too. Paglens invaluable hands-on method of inquiry documents a shift in focus from images of reality to the reality of images. Required reading.
Paglen is an extraordinary artist and thinker. In these succinct, entertaining essays he broadens our understanding of vision, and shows how image-making is leaving the human eye behind
How will people choose to interact with art in a world where AI can spit out any image desired? When digital platforms value hyperpersonalization over discovery and learn through user surveillance? AI is altering visual culture more insidiously than it even seems, far beyond slop and plagiarism, and we need to understand it.
A profoundly uncompromising, ambitious, and imaginative read
Paglen's work makes the invisible visible. In his new book he looks at images and shows how images look at us. What emerges is a new space for thinking between humans and media. This book is urgent.
Paglen's essays are impressively cogent, engaging, and relevant ... [due to] the importance of this book's subject and the valuable arguments Paglen makes, [we] recommend this title for all art and politics collections.
Paglen confronts, with clear prose and a level head, everything from UFOs to psyops, offering a revealing look behind the curtain that you can't unsee.
Paglen's ideas are smart and suggestive, with the added virtue of being expressed in prose so clear it makes the opacity of other theoretical writing feel like a psyop. This lucidity not only makes his work readable but also staves off the perception that discourse about UFOs and the CIA must be riddled with conspiratorial paranoia... even as Paglen demonstrates how machine vision is shifting our media paradigms, he also demonstrates how human vision can help us navigate the shifts.
Paglen moves through psyops, UFO imagery, adtech, and recommendation algorithms to argue that the shift underway isn't just about fake images, but about images that require no human eye at all. For anyone trying to make sense of what's happening in the current digital and A.I. age, this is an equally readable and rigorous guide.
