The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.
At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.
Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.
Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.
Table of Contents:
Section 1. AI and Smart Technologies in Tourism
Focus: Use of artificial intelligence, smart city technologies, and personalization in enhancing tourism and travel experiences.
Chapter 1. Addressing the Dual Impacts of Smart City Technologies on Tourism Experiences; Dhruv Kishore Bole
Chapter 2. Role of AI-Powered Personalization in Travel Experience and Travellers’ Decision-Making: An Analytical Study; Priyank Kumar Singh, Pravin Kumar Govind Shastri, Arun Mittal, and Monalisha Patel
Chapter 3. Exploring the Role of Artificial Intelligence in Tourism Businesses in India: A Critical Analysis; Surbhi Suman
Chapter 4. Revolutionizing the Travel Industry: Leveraging Artificial Intelligence for Personalized Offers and a Global Game-Changing Experience; Olaide Kehinde Taofeek, Samaila Mande, and Adegbola Eunice Abimbola
Chapter 5. Enhancing Tourism through Cultural Sensitivity, Personalisation and Language Acquisition via ICT; Dharmendra Kumar Chand, Rohit Kumar Pandey, and Amit Raghuvanshi
Section 2. Digital Marketing in Travel and Hospitality
Focus: Strategies, regional analysis, and marketing impact on tourism growth through digital means.
Chapter 6. A Study on Digital Marketing Strategies for Travel and Accommodation; Rajeshwari Chatterjee and Sujata Priyambada Dash
Chapter 7. Digital Marketing Strategies for Travel and Accommodation in India; Md. Gauhar Hasnain
Chapter 8. Leveraging Digital Marketing Strategies to Enhance Customer Engagement and Increase Bookings in the Travel and Accommodation Industry; Neha Choudhary, K.M. Nidhi Singh, Indrajeet Kumar Das, and Anand Prasad Sinha
Chapter 9. Transforming the Indian Tourism and Hospitality Industry: The Role of Digital Marketing Strategies; Ritu Pareek
Section 3. Cybersecurity, Privacy & Ethics in Smart Travel
Focus: Legal, ethical, and risk-related considerations of digital transformation in the tourism and hospitality sector.
Chapter 10. Cybersecurity Risks and Mitigation Strategies in Digital Transformation of Travel Agencies; Pooja Yadav, Abhaya Ranjan Srivastava, Kunal Sinha, and S.N. Sahdeo
Chapter 11. Protecting Privacy in the Age of IoT Automation: A Legal and Ethical Framework for Smart Hotels; Ankit Kumar, Adrija Sadhu, Shreyash Kumar, and Hitesh Mohapatra
Section 4. Emerging Trends and Influences in Tourism
Focus: Novel hospitality formats, digital influence, and immersive technologies reshaping tourism behaviour and services.
Chapter 12. Digital Dimensions: Investigating Virtual Worlds' Impact on Hotel Selection; Praveen Srivastava, Abhisek Jana, Gautam Shandilya, and Niraj Mishra
Chapter 13. Introduction of Capsule Hotel for Smart Accommodation in India; Akhil Nair
Chapter 14. Social Media Influencers and Their Impact on Investment Behaviours of Tourist: Mediating Role of Attitude, Subjective Norms and Perceived Behavioural Control; Ravi Shankar and Shelly Srivastava
About the Author :
Mr. Gautam Shandilya is Assistant Professor at Birla Institute of Technology Mesra, Ranchi, India and has served in industry and academia for more than 23 years. His interests lie in Tourism, Fast Food, Relationship Marketing, Entrepreneurship.
Dr. Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As a visiting research scholar, Dr. Singh visited renowned institutions such as the University of California at Berkley, CA and Technology University, NJ. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology and “Campus-2-Capitol Fellow” of Bard College, NY.
Dr. Praveen Srivastava is an Experienced Academician at Birla Institute of Technology Mesra, Ranchi, India with a demonstrated history of working in the education management industry for more than 20 years. Skilled in Tourism, Hospitality, MOOC Courses, Customer Relationship Management, ICT, Training and Marketing Research. He has authored two books and several journal articles.
Dr. Niraj Mishra holds MBA and PhD degree in management and is currently serving as Assistant Professor in Department of Management, Birla Institute of Technology Mesra, Ranchi, India. His research interests encompass consumer behavior and digital marketing.
