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Home > Business and Economics > Finance and accounting > Finance and the finance industry > Financial technology (fintech) > From Digital Disruption to Dominance: Leveraging FinTech Applications for Sustainable Growth(Technological Innovation and Sustainability for Business Competitive Advantage)
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From Digital Disruption to Dominance: Leveraging FinTech Applications for Sustainable Growth(Technological Innovation and Sustainability for Business Competitive Advantage)

From Digital Disruption to Dominance: Leveraging FinTech Applications for Sustainable Growth(Technological Innovation and Sustainability for Business Competitive Advantage)


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About the Book

The financial industry has traditionally been seen as resistant to change, but with the advent of FinTech, the landscape is shifting rapidly. FinTech applications, once merely disruptive forces, have now become dominant drivers of innovation, offering unprecedented opportunities for businesses to grow, adapt, and thrive in an increasingly digital marketplace. In an era where technology and finance intersect more than ever, From Digital Disruption to Dominance: Leveraging FinTech Applications for Sustainable Growth serves as a timely exploration into the vast world of FinTech applications and their transformative power in the business realm. Designed to serve both industry professionals and academic readers, this work offers a deep dive into the world of FinTech applications - from blockchain to digital banking, from peer-to-peer lending to robo-advisors. Readers will gain a clear understanding of how these tools not only disrupt but also offer pathways to dominance in various market segments.

Table of Contents:
Part 1. Foundations and Adoption of FinTech Chapter 1. Exploring the Landscape of Financial Technology: Innovations, Regulatory Challenges, and the Disruptive Impact of Fintech on Traditional Financial Services; Ahmed Riyadh Dhaif Chapter 2. An Overview of FinTech: Opportunities, Challenges, and Potential Development; Askar Garad, Hosam Alden Riyadh, Abdullah M. Al-Ansi, Rita Kusumawati, and MD. Abu Jahid Chapter 3. Unravelling the Dynamics: A Theoretical Exploration of the Role of Unified Payment Interface (UPI) in Digital Inclusion; Ruchika Vermani and Neha Arora Chapter 4. Users' Intentions of Adopting FinTech Services: Analysis of Trust and Attitudes Elements; Askar Garad, Arni Surwanti, Abdullah M. Al-Ansi, Hosam Alden Riyadh, Salsabila Aisyah Alfaiza, and Budiman Al Iman Part 2. Innovations and Applications of FinTech Chapter 5. The Application of Artificial Intelligence in Financial Services to Improve Customer Experiences; Nermin Nour El-din Farghaly Chapter 6. Investigating the Role of AI Techniques in CCFD: A Quantitative Study in the Accounting and Finance Sector; Rawnaa Ibrahim and Israa Badr Chapter 7. Determinants of Financial Inclusion in Nigeria: The Monetary Policy and Banking Sector Factors; Peterson K. Ozili Chapter 8. Financial Inclusion Redefined: The Malaysian Experience with Crowdfunding and FinTech; Ibrahim Alnafrah, Sulaiman Mouselli, and Nedaa Shhadah Chapter 9. Innovation Resistance in FinTech: Unveiling Distrust, Hesitancy and Anxiety in SMEs' Mobile Payment Adoption; H.M. Dawood and Tat-Huei Cham Part 3. The Future of FinTech: Sustainability and Challenges Chapter 10. Impact of Financial Technology (FinTech) on Sustainable Growth: Key Factors, Practical Cases, and Empirical Review; Imene Guermazi Chapter 11. Exploring Cutting-Edge Algorithms in FinTech: Leveraging Machine Learning and Artificial Intelligence for Achieving Sustainability; Maha Shehadeh Chapter 12. Leveraging FinTech Innovations for Sustainable and Social Finance: A Comprehensive Analysis of Their Contributions to Social Impact Investment; Faeyz Abuamria and Mousa Ajouz Chapter 13. The Impact of Artificial Intelligence on Audit Quality to Achieve Business Sustainability; Moamen A.Shazly, Khaled AbdElAlim, and Hesham Zakaria Chapter 14. The Role of Social Media in Amplifying FinTech Brand Awareness; Tahreer M. Abu Hmeidan and Emad Masoud Chapter 15. The Influence of COVID-19 on the Adoption of Disruptive Technologies in SMEs Practices: UAE Context; Anas Al Mulla, Fadi Alkaraan, and Tamer Darwish

About the Author :
Maha Shehadeh is an Assistant Professor in Financial Technology at Al-Ahliyya Amman University, Jordan, and a Visiting Scholar at Bangor University Business School, UK. Renowned for her research in FinTech, digital transformation, and financial inclusion, she has received the Al Qasimia University Research Award for Islamic Economics (2021) and was recognized as the Most Published Researcher in the Scopus Database at her business college (2023). Dr. Shehadeh is a guest editor for the Journal of Financial Reporting and Accounting and Journal of Islamic Marketing. She also serves as an editorial board member of Digital Business. Khaled Hussainey is Professor at Bangor University, UK. He has over two and a half decades of teaching and research experience at both undergraduate and postgraduate levels. He has a growing research reputation in the field of accounting and finance. He has been featured in the list of “World Ranking of Top 2% Researchers” in the 2022 database created by experts at Stanford University, USA.


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Product Details
  • ISBN-13: 9781835496084
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Language: English
  • Series Title: Technological Innovation and Sustainability for Business Competitive Advantage
  • ISBN-10: 1835496083
  • Publisher Date: 25 Mar 2025
  • Binding: Digital download
  • No of Pages: 336
  • Sub Title: Leveraging FinTech Applications for Sustainable Growth


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