Haptics and Perception
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Home > Society and Social Sciences > Society and culture: general > Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life(Emerald Points)
Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life(Emerald Points)

Haptics and Perception: How Your Sense of Touch Shapes Your Experiences of Life(Emerald Points)


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About the Book

In an increasingly digital world, everyday life is mediated by screens, algorithms, and virtual interfaces that privilege sight and sound while quietly sidelining the sense of touch. Haptics and Perception makes a compelling case for why that omission matters. It explores the critical role of sensory stimuli, particularly haptics, in shaping lived experience, with far-reaching implications for trust, brand perception, and wellbeing. Haptics exert a powerful influence on perceptions of experiences, products and consumption as a whole. The power of the sense of touch has been explored in various disciplines, such as psychology and marketing, with a key concept encapsulating the influence of touch stimuli: ‘sensation transference’, a concept first identified by Louis Cheskin. Cooper applies sensation transference to journalism. By holding content constant while varying only the haptic quality of print, the study reveals how material form influences readers’ trust and willingness to recommend information - underscoring that how content feels can be as consequential as what it says. Timely, interdisciplinary, and provocative, this book challenges scholars and practitioners alike to rethink the sensory foundations of experience in a world increasingly detached from touch.



Table of Contents:

Chapter 1. Introduction
Chapter 2. Experiential Reigns Supreme
Chapter 3. Experiential Theories: ‘I Feel, Therefore I Am’
Chapter 4. Sensory Marketing and Trusting Our Sense Making
Chapter 5. Interpretation via Touch: Trust and the Lived Experience
Chapter 6. Haptics, Trust and Physiology
Chapter 7. Moving Forward, Grasping Meaning
Chapter 8. Experiential Consumption: It’s Not Just About the Product
Chapter 9. What Happens Now?
Chapter 10. Haptic Homogeneity



About the Author :

Dr Sarah Cooper has worked in academia since 2007, teaching on a range of undergraduate and postgraduate courses, relating to fashion marketing, fashion writing, and journalism. She has taught in the UK, Hong Kong and Spain, and has worked as a journalist since 1999 in the UK, Australia, Hungary and the UAE. Her research explores sensory consumption, specifically in relation to haptics.


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Product Details
  • ISBN-13: 9781807913946
  • Publisher: Emerald Publishing Limited
  • Publisher Imprint: Emerald Publishing Limited
  • Language: English
  • Series Title: Emerald Points
  • ISBN-10: 1807913945
  • Publisher Date: 11 Aug 2026
  • Binding: Digital download
  • No of Pages: 120
  • Sub Title: How Your Sense of Touch Shapes Your Experiences of Life


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